Sales Development Representative

Cogent Labs is seeking a motivated Sales Development Representative (SDR) to join its Lahore office on an on-site basis. In this role, you will manage the entire lead-to-meeting conversion process, handling leads at all stages—cold, warm, and inbound—and turning them into qualified sales opportunities. You will act as the crucial link between lead generation and Account Executives, leveraging AI-powered tools to enhance outreach, maintain consistent follow-ups, and meet booking targets. Success in this position requires persistence, strong organizational skills, and the ability to use CRM data and dashboard insights to continuously optimize conversion strategies. If you enjoy transforming cold leads into meaningful conversations and using AI to boost your efficiency, this role offers an excellent opportunity to thrive.

Key Responsibilities

- Convert assigned leads into qualified sales meetings through strategic email outreach and multi-touch sequences.
- Manage the full qualification, nurturing, and scheduling process by identifying decision-makers and building rapport through written communication.
- Execute systematic follow-up cadences across all lead stages, including reactivating dormant or cold leads with optimized messaging.
- Maintain 100% CRM data accuracy and hygiene, updating lead statuses in real-time and ensuring no lead remains untouched for more than three days.
- Monitor performance metrics via sales dashboards, tracking conversion rates, response times, meeting outcomes, and pipeline health.
- Generate actionable insights from dashboard analytics to identify patterns and optimize outreach strategies.
- Respond to lead replies and engagement within business hours, aiming for under 10 minutes response time; handle objections and schedule meetings efficiently.
- Utilize AI tools for lead research, email personalization, sequence optimization, and workflow automation.
- Collaborate closely with Account Executives on lead quality, handoff processes, and meeting outcomes, incorporating feedback to refine qualification criteria.
- Maintain professional and persistent outreach without being pushy, adjusting messaging based on lead behavior and engagement signals.
- Stay updated on AI sales technologies and best practices, actively seeking ways to improve efficiency and conversion rates.

Required Qualifications

- Open to candidates at all experience levels, from entry-level to seasoned professionals.
- Proven track record in an SDR or similar lead conversion role with measurable booking and conversion metrics.
- Excellent written communication and email copywriting skills, with the ability to craft personalized outreach that drives responses.
- Strong organizational skills and meticulous attention to CRM data hygiene and process adherence.
- Self-motivated and able to work independently, comfortable with repetitive tasks and persistent follow-up.
- Proficiency in AI tools, including the ability to provide suitable context and prompts to speed up research, personalization, and workflow optimization.
- Expert-level proficiency with major CRM platforms such as Salesforce, HubSpot, or Pipedrive, including experience with sales dashboards and analytics.
- Familiarity with email sequencing tools like Outreach, Apollo, or Lemlist; experience with AI platforms such as ChatGPT or Claude; knowledge of GoHighLevel (GHL) is a plus.
- Data-oriented mindset, using metrics to identify patterns, test hypotheses, and continuously optimize approaches.
- Comfortable giving and receiving feedback, with the ability to adapt quickly based on performance data and coaching.

Preferred Qualifications and Benefits

- Competitive monthly salary starting from Rs70,000.
- Opportunity to work in a dynamic, AI-driven sales environment focused on innovation and continuous improvement.
- On-site work location in Lahore, fostering close collaboration with the sales and marketing teams.
- Exposure to cutting-edge AI sales technologies and tools, enhancing professional growth and skill development.

This role offers a clear path to success, with targets including booking 15-20 qualified meetings per month, maintaining a 60-70% meeting show rate, and achieving a 30-40% meeting-to-opportunity conversion. Consistent activity levels, data integrity, and responsiveness are critical, with expectations to contact 50 leads daily and respond to engaged leads within 10 minutes during business hours. If you are driven by measurable results and eager to leverage AI in sales development, Cogent Labs provides an exciting platform to advance your career.