We are seeking a motivated Sales Development Associate (SDA) to help convert inbound interest and outbound prospecting efforts into qualified meetings for our sales team. This role requires quick responses to inquiries, proactive engagement with target prospects, and a clear understanding of their needs to effectively communicate the value of our solutions. The position is customer-facing and target-driven, with success measured by the quality and quantity of qualified meetings, responsiveness to leads, consistent prospecting, and accurate CRM management.
Key Responsibilities
- Respond promptly to inbound inquiries, demo requests, marketing-generated leads, and other assigned prospects.
- Reach out to prospects using phone, email, LinkedIn, and other approved outreach channels.
- Proactively prospect within assigned target accounts to identify key decision-makers and influencers.
- Conduct thorough research on accounts and contacts to personalize outreach and better understand business needs.
- Lead discovery conversations to assess prospect requirements, current processes, challenges, and suitability for our solutions.
- Clearly communicate the product value proposition and develop a strong understanding of the company’s products, target market, and buyer personas.
- Qualify prospects based on criteria such as need, fit, urgency, decision-making process, and next steps.
- Professionally handle initial objections and maintain consistent follow-up until a clear outcome is achieved.
- Schedule qualified discovery meetings and product demos for Account Executives or the sales team.
- Maintain accurate and timely records of prospect activity, qualification notes, meeting outcomes, and next steps in the CRM system.
- Achieve defined KPIs related to speed-to-lead, outreach activity, contact rate, qualified meetings booked, meeting show rate, and accepted opportunities.
- Share recurring customer objections, market feedback, and insights on lead quality with Sales and Marketing teams.
Required Qualifications
- Bachelor’s degree preferred; degrees in business, sales, marketing, or related fields are advantageous.
- Between 0–3 years of experience in sales development, inside sales, business development, customer service, or other customer-facing roles. Fresh graduates with strong communication skills and a genuine interest in sales are encouraged to apply.
- Strong written and verbal English communication skills, with confidence in phone conversations with prospective customers.
- Basic knowledge of prospecting techniques, cold calling, email outreach, lead qualification, follow-up, and appointment setting.
- Ability to quickly learn product information and explain it clearly and relevantly.
- Resilient, self-motivated, well-organized, and open to coaching.
- Familiarity with CRM platforms and sales engagement tools is a plus.
- Willingness and ability to work during US Eastern Time hours.
Preferred Qualifications and Benefits
- Experience in SaaS, healthcare technology, or B2B technology sectors is preferred but not mandatory.
This role offers an excellent opportunity to build a career in sales within a dynamic and fast-paced environment. Candidates who are proactive, eager to learn, and driven to meet targets will thrive in this position.