Sales Development Representative (SDR)

Located in Bahria Paradise, Phase IV, Rawalpindi, this role offers an exciting opportunity for a Sales Development Representative (SDR) with over two years of experience to join an IT services company. The position requires working onsite from 5 PM to 2 AM, Monday through Friday, with weekends off. The SDR will play a crucial role in building and maintaining a strong outbound sales pipeline by identifying potential clients, engaging decision-makers, qualifying leads, and scheduling meetings to support the sales team’s growth efforts.

Key Responsibilities

- Research and identify potential clients, target accounts, and key decision-makers within organizations.
- Execute multi-channel outbound outreach including cold calls, email campaigns, and LinkedIn prospecting.
- Engage with senior-level contacts such as CTOs, VPs of Engineering, Heads of Product, Founders, and other business leaders.
- Qualify leads based on business needs, technical requirements, and buying intent to ensure high-quality opportunities.
- Schedule qualified meetings for the sales team to advance the sales process.
- Build and maintain accurate prospect lists using tools like Apollo, Clay, and LinkedIn Sales Navigator.
- Manage email sequences and outbound campaigns through sales automation platforms.
- Maintain up-to-date and accurate CRM and prospect data.
- Track outreach activities, conversion rates, and pipeline metrics to measure campaign effectiveness.
- Continuously test and refine messaging strategies based on performance data to improve engagement.

Required Qualifications

- A minimum of 2 years of proven experience as a Sales Development Representative is mandatory.
- Excellent written and verbal communication skills in English are essential.
- Demonstrated experience with outbound sales techniques including cold calling, email outreach, and LinkedIn prospecting.
- Ability to effectively communicate and build rapport with high-level decision-makers such as CTOs, VPs of Engineering, Heads of Product, and Founders/CEOs.
- Strong understanding of lead generation, qualification processes, and appointment setting.

Preferred Qualifications and Additional Information

- Previous experience working as an SDR or BDR within a services-based IT software house or IT consultancy is preferred.
- Familiarity with sales and prospecting tools such as Apollo, Clay, LinkedIn Sales Navigator, Instantly, and CRM platforms is advantageous.
- This position requires onsite presence; remote or hybrid work options are not available.

This role offers a unique chance to contribute directly to the growth of an IT services business by driving outbound sales efforts and engaging with key industry decision-makers. Candidates who thrive in a fast-paced, target-driven environment and possess strong communication and research skills will find this position rewarding.