Sales Development Representative (SDR) - US & Canada (B2B Sales)

Bricks Tech (Taraki), based in Lahore, Pakistan, is a technology company focused on developing innovative digital products and delivering technology-driven business solutions. Our flagship product, Taraki, is an AI-powered recruitment platform and Applicant Tracking System (ATS) designed to streamline hiring processes, manage candidates efficiently, and enhance recruitment outcomes. In addition to Taraki, we provide offshore recruitment services that enable international businesses to access skilled talent and cost-effective hiring solutions. As we expand our footprint in the United States and Canadian markets, we are seeking a motivated Sales Development Representative (SDR) to drive our international growth by identifying and engaging potential clients.

Key Responsibilities
- Identify and research prospective clients within the US and Canadian markets.
- Conduct outbound prospecting campaigns using cold calls, emails, and LinkedIn outreach.
- Engage with HR leaders, recruitment managers, founders, and other key decision-makers.
- Generate qualified leads and schedule product demonstrations and discovery calls for the sales team.
- Clearly communicate the value proposition of Taraki’s recruitment technology and offshore recruitment services.
- Qualify prospects based on their business needs, decision-making authority, and alignment with our solutions.
- Maintain accurate records of prospects, follow-ups, and sales activities within the CRM system.
- Collaborate closely with sales and marketing teams to refine outreach strategies and improve conversion rates.
- Consistently meet or exceed monthly targets for outreach activity, qualified leads, and booked meetings.

Required Qualifications
- 2 to 4 years of experience in Sales Development, Business Development, or international B2B outbound sales.
- Excellent spoken and written English with clear pronunciation and a neutral or easily understandable accent suitable for US and Canadian clients.
- Confidence in communicating with North American prospects via cold calls, video meetings, and emails.
- Prior experience selling to the US or Canadian markets is strongly preferred.
- Proven skills in cold calling, cold emailing, LinkedIn prospecting, and appointment setting.
- Ability to handle objections, initiate meaningful conversations, and engage senior decision-makers effectively.
- Familiarity with CRM platforms and sales prospecting tools such as HubSpot, Apollo, LinkedIn Sales Navigator, and Smartlead.
- Strong organizational skills, disciplined follow-up, and a results-driven approach.
- Willingness to work hours aligned with US and Canadian business schedules.

Preferred Qualifications and Benefits
- Experience selling B2B SaaS, HR technology, recruitment solutions, or IT services.
- Understanding of the North American recruitment and staffing industry.
- A proven track record of successfully booking qualified meetings with international clients.
- Knowledge of outbound sales sequences, lead enrichment, and sales automation tools.

We offer a competitive salary and the opportunity to work with international clients, gaining valuable experience in North American B2B markets. You will have exposure to AI-powered SaaS products and offshore recruitment services while working within a collaborative and growing team that supports career progression. This role provides the chance to take ownership of outbound prospecting efforts and directly contribute to the company’s business growth.

Candidates with demonstrated experience in US/Canada cold calling and excellent English communication skills will be given priority.