Cemtone (Pvt) Ltd is looking for an experienced and proactive Sales & Marketing Executive to join their team. The successful candidate will be responsible for developing and executing marketing strategies aimed at promoting building material products, increasing market share, and enhancing brand presence. This role requires a strong background in the construction materials industry, particularly with products such as board sheets, gypsum sheets, tiles, cement boards, and paints. The ideal candidate will have solid expertise in B2B marketing and managing dealer networks within the construction sector.
Key Responsibilities
- Develop and implement comprehensive marketing strategies specifically for cement board products.
- Identify new market opportunities and potential business segments to drive growth.
- Build and strengthen the brand’s positioning within the construction materials market.
- Create marketing campaigns, promotional materials, and branding initiatives that align with company goals.
- Ensure consistent and effective brand messaging across all marketing channels.
- Prepare detailed product brochures, presentations, and technical documentation to support sales efforts.
- Collaborate closely with technical and production teams to ensure product knowledge and marketing alignment.
- Work hand-in-hand with the sales team to generate leads and support overall business development activities.
- Develop and maintain dealer and distributor engagement programs to enhance market penetration.
- Organize customer meetings, product presentations, and live demonstrations to showcase product benefits.
- Establish and nurture relationships with architects, contractors, consultants, and builders to expand the client base.
- Represent the company at trade exhibitions, industry events, and seminars to increase brand visibility.
- Manage digital marketing campaigns across platforms such as LinkedIn, company website, and Google Ads.
- Oversee social media presence and online reputation management.
- Plan and execute promotional campaigns and product awareness initiatives to boost sales.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA is preferred.
- Between 5 to 10 years of marketing experience, preferably within the board, gypsum sheets, cement, cement board, building materials, or paint industries.
- Strong knowledge of B2B and industrial marketing principles and practices.
- Proven experience in managing dealer networks and working with clients in the construction sector.
Preferred Qualifications and Benefits
- Competitive monthly salary up to Rs 80,000.
- The position requires working in person at the company’s location, offering direct engagement with teams and clients.
This role offers an excellent opportunity for a motivated marketing professional to contribute to the growth of a reputable company in the building materials industry. Candidates with a strategic mindset and strong industry connections will find this position rewarding and challenging.