Sales Manager - Forwarding

The Sales Manager – Freight Forwarding & Shipping will lead and drive the company’s sales efforts in the logistics and shipping sector. This role focuses on acquiring new clients, nurturing existing relationships, and achieving revenue goals to expand market share. The position requires close collaboration with internal teams and external partners to ensure seamless service delivery and customer satisfaction. Based in Lahore, this full-time role reports directly to the Head of Sales or Director.

Key Responsibilities

Sales & Business Development: Develop and execute sales strategies to meet monthly, quarterly, and annual revenue targets. Identify and secure new customers for sea freight, air freight, import/export, and related logistics services. Generate leads through market research, client visits, networking, referrals, and cold calling. Prepare sales forecasts, business development plans, and regular sales reports. Negotiate rates, service agreements, and commercial terms with prospective clients.

Freight Forwarding & Shipping: Promote a range of freight forwarding services including FCL, LCL, air freight, import/export, and door-to-door logistics solutions. Build business relationships with importers, exporters, manufacturers, traders, and corporate clients. Coordinate with operations, documentation, finance, and other departments to ensure smooth shipment execution. Stay updated on freight rates, shipping routes, market trends, and competitor offerings. Liaise with carriers, shipping lines, overseas agents, and logistics partners to develop competitive service solutions.

Client Relationship Management: Establish and maintain long-term relationships with existing and potential customers. Conduct regular meetings and follow-ups on quotations, inquiries, and pending opportunities. Understand customer needs to provide tailored freight and shipping solutions. Address and resolve customer complaints in coordination with relevant departments to ensure high satisfaction, repeat business, and retention.

Team Management: Lead, supervise, and motivate the sales team to achieve individual and departmental goals. Assign sales territories, customer portfolios, and business development tasks. Monitor team performance through sales pipelines, customer acquisition, revenue generation, and conversion rates. Provide coaching and support to enhance sales productivity. Conduct regular sales meetings and performance reviews.

Pricing & Commercial Management: Collaborate with pricing and operations teams to secure competitive freight quotations. Review quotations and commercial proposals before submission, ensuring compliance with company approval limits. Monitor profitability, gross margins, and customer-wise business performance. Work with Finance to track outstanding payments and support timely collections. Ensure adherence to company credit policies and approved commercial terms.

Reporting & Performance Monitoring: Prepare and submit periodic sales performance reports to management. Maintain accurate customer databases, sales pipelines, quotations, and follow-up records in the company’s CRM or reporting system. Analyze sales performance against targets and recommend corrective actions. Monitor market developments, competitor activities, and new business opportunities.

Required Qualifications

Bachelor’s degree in Business Administration, Marketing, Supply Chain Management, or a related field. A minimum of 5–7 years’ experience in sales and business development within freight forwarding, shipping, logistics, or a similar industry. At least 2–3 years in a supervisory or managerial sales role with a proven track record of acquiring corporate customers and meeting sales targets.

Preferred Qualifications and Skills

A master’s degree or professional certification in Sales, Marketing, or Supply Chain Management is advantageous. Strong skills in sales, negotiation, and business development are essential. In-depth knowledge of freight forwarding, shipping, import/export procedures, and logistics solutions is required. Excellent communication, presentation, and client relationship management abilities. Proven leadership skills with the ability to manage multiple customer accounts effectively. Strong commercial awareness and understanding of profitability metrics. Proficiency in Microsoft Office (especially Excel) and CRM or sales reporting systems. Excellent planning, analytical, problem-solving, and decision-making capabilities.

This role requires in-person presence at the Lahore office to effectively lead the sales function and collaborate with cross-functional teams.