Sales Manager

Naveed Event Management (Pvt) Ltd, a reputable event management and catering company operating in Pakistan since 1998, is seeking an experienced Sales Manager to lead and grow its sales division. Serving a diverse client base that includes corporate firms, diplomatic missions, and government institutions—such as Schlumberger, PPL, and Ericsson—the company is expanding with a new corporate office and additional business verticals. The Sales Manager will be instrumental in driving revenue growth, opening new markets, and managing the sales team. This full-time, on-site role is based in F-8 Markaz, Islamabad, and reports directly to the Chief Operating Officer.

Key Responsibilities

- Consistently achieve monthly and annual revenue targets set by the company.
- Lead, mentor, and develop a high-performing sales team to meet organizational goals.
- Identify and penetrate new market segments, industries, and client categories to diversify and expand the revenue base.
- Develop and execute market entry strategies for each new business vertical introduced by the company.
- Build and maintain a strong client pipeline and secure necessary vendor registrations to facilitate entry into new sectors ahead of launch.
- Identify and cultivate new corporate, institutional, and private clients across all business verticals.
- Maintain accurate sales pipeline records and CRM data, and prepare weighted monthly sales forecasts.
- Prepare and approve quotations in alignment with the company’s rate card and margin policies.
- Personally manage key accounts, including contract renewals and annual agreements.
- Convert one-time clients into repeat and contracted business partners.
- Conduct client meetings, presentations, and lead commercial negotiations.
- Prepare weekly pipeline reports and monthly sales reports for senior management review.
- Collaborate closely with operations, kitchen, and finance teams to ensure smooth service delivery and timely revenue collection.

Required Qualifications

- Minimum of 10 years’ experience in sales, including at least 5 years in a leadership role managing a sales team.
- Proven track record of achieving annual sales targets of PKR 250 million or more.
- Demonstrated success in opening new markets, client segments, or business verticals from the ground up.
- Experience managing sales across multiple business units, verticals, product lines, or properties simultaneously.
- Skilled in both relationship-based selling and contract/key-account selling.
- Experience in selling to corporate or institutional clients within Pakistan.
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- Proficiency in MS Office and CRM software.
- Fluency in English and Urdu.

Preferred Qualifications and Benefits

- Background in hotel group sales, hospitality, events, catering, FMCG, telecom, pharmaceutical, or industrial B2B sales is highly advantageous.
- Existing network within corporate, diplomatic, or development sector clients in Islamabad/Rawalpindi.
- Experience negotiating annual rate agreements or framework contracts.
- Proven ability to launch new products, service lines, or territories.

The compensation package includes a total earning potential of PKR 600,000 to 750,000 per month, comprising a base salary plus uncapped commission on collected revenue. Additional benefits include a fuel allowance and a company mobile connection. The position offers career growth opportunities within a rapidly expanding organization. Working hours are Monday to Friday from 9:00 am to 5:00 pm, and Saturday from 10:00 am to 4:00 pm. There is a probation period of three months, with a 15-day notice period during probation and 30 days after confirmation. This is a full-time, permanent, on-site role.

Candidates should be prepared to discuss their largest annual sales target, their performance against it, and provide examples of new markets or client segments they have successfully developed from scratch.