Cemtone (Pvt) Ltd is looking for an experienced and proactive Sales & Marketing Executive to lead the development and execution of marketing strategies for its building material products. The role focuses on increasing market share and enhancing brand presence within the construction materials sector. The ideal candidate will have a solid background in products such as board sheets, gypsum sheets, tiles, construction materials, building products, or paints, along with strong expertise in B2B marketing and managing dealer networks.
Key Responsibilities
- Develop and implement targeted marketing strategies specifically for cement board products.
- Identify new market opportunities and potential business segments to expand the company’s reach.
- Build and strengthen the brand’s positioning within the construction materials market.
- Create marketing campaigns, promotional materials, and branding initiatives that resonate with the target audience.
- Ensure consistent brand messaging across all marketing channels to maintain a unified corporate image.
- Prepare detailed product brochures, presentations, and technical documentation to support sales efforts.
- Collaborate closely with technical and production teams to align marketing activities with product capabilities.
- Partner with the sales team to generate leads and support overall business development objectives.
- Develop and manage dealer and distributor engagement programs to enhance channel performance.
- Organize customer meetings, product presentations, and live demonstrations to showcase product benefits.
- Establish and nurture relationships with key stakeholders including architects, contractors, consultants, and builders.
- Represent the company at trade exhibitions, industry events, and seminars to increase brand visibility.
- Manage digital marketing campaigns across platforms such as LinkedIn, the company website, and Google.
- Oversee social media presence and online reputation to engage with the target market effectively.
- Plan and execute promotional campaigns and product awareness initiatives to drive demand.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
- Between 5 to 10 years of marketing experience, ideally within the board, gypsum sheets, cement, cement board, building materials, or paint industries.
- Strong understanding of B2B and industrial marketing principles.
- Proven experience in managing dealer networks and working with clients in the construction sector.
Preferred Qualifications and Benefits
- Competitive monthly salary package up to Rs 300,000.
- Work location is in person, providing direct engagement with teams and clients.
This position offers an excellent opportunity for a motivated marketing professional to contribute to the growth of a reputable company in the building materials industry. Candidates with a strategic mindset and hands-on experience in B2B marketing will find this role rewarding and challenging.