Sales Manager

We are looking for an experienced and results-driven Sales Manager to lead and grow our FMCG business in Islamabad and Rawalpindi. The successful candidate will have a solid background in FMCG sales and a well-established network within Local Modern Trade (LMT), International Modern Trade (IMT), and HoReCa channels. This role requires leading a sales team, nurturing key account relationships, and consistently meeting sales targets while upholding the organization’s professionalism and structure.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales, volume, and revenue targets for the designated region.
- Develop and execute territory sales plans across LMT, IMT, and HoReCa channels.
- Monitor daily sales performance and implement corrective measures to address any shortfalls.
- Lead new product launches, promotional activities, and trade activations in the market.
- Build and sustain strong relationships with key accounts in LMT, IMT, and HoReCa sectors.
- Negotiate listings, shelf space, product visibility, pricing, and trade terms with key customers.
- Expand distribution by opening new outlets and acquiring new accounts.
- Ensure product availability, planogram compliance, and merchandising standards at all points of sale.
- Lead, motivate, and develop a team comprising sales officers, merchandisers, and key account staff.
- Set clear individual targets, conduct regular performance reviews, and provide ongoing field coaching.
- Plan routes, beat plans, and market visits to maximize market coverage and efficiency.
- Foster a disciplined, high-performance team culture aligned with company values.
- Track competitor activities, pricing strategies, promotions, and market trends within Islamabad and Rawalpindi.
- Share market insights and recommend strategic actions to senior management.
- Prepare timely and accurate sales reports, forecasts, and management information system (MIS) data.
- Coordinate with distributors to ensure stock availability, timely deliveries, and optimal inventory levels.
- Manage receivables and ensure compliance with credit and recovery policies.

Required Qualifications

- Minimum of 5 years’ experience in FMCG sales or related fields, with a proven track record of meeting or exceeding sales targets.
- Hands-on experience managing LMT, IMT, and HoReCa channels.
- Established network with key accounts in Islamabad and Rawalpindi.
- Prior experience in leading and managing a sales team is highly preferred.
- Bachelor’s degree in Business Administration, Marketing, or a related discipline; MBA is an advantage.
- Excellent communication skills in English and Urdu, with strong presentation and negotiation capabilities.
- Demonstrated leadership skills with the ability to inspire, motivate, and hold a team accountable.
- Target-driven mindset focused on achieving objectives and delivering measurable results.
- Strong discipline and professionalism to operate within a structured organizational framework.
- Exceptional relationship-building and analytical skills.
- Proficiency in MS Office, particularly Excel, and familiarity with sales reporting tools.
- Willingness to travel extensively within Islamabad and Rawalpindi.

Preferred Qualifications and Benefits

- Competitive salary package with performance-based incentives.
- Mobile allowance and medical coverage.
- Opportunities for career advancement within a reputable and well-established organization.
- This is a full-time position requiring in-person presence in Islamabad/Rawalpindi.

This role reports directly to the Head of Sales or General Manager Sales and offers an excellent opportunity for a motivated sales professional to make a significant impact in the FMCG sector.