Sales Manager

We are seeking a dynamic and experienced Sales Manager to lead our sales efforts in Islamabad and Rawalpindi within the FMCG sector. The ideal candidate will have a strong background in FMCG sales, with an established network across Local Modern Trade (LMT), International Modern Trade (IMT), and HoReCa channels. This role requires a results-oriented leader who can drive sales growth, manage key accounts, and lead a motivated sales team while maintaining high professional standards in a structured organizational environment.

Key Responsibilities

- Sales & Target Achievement: Meet monthly, quarterly, and annual sales, volume, and revenue targets for the assigned region. Develop and implement effective territory sales plans across LMT, IMT, and HoReCa channels. Monitor daily sales performance and take corrective actions to address any gaps. Lead new product launches, promotions, and trade activations to maximize market penetration.

- Channel & Key Account Management: Establish and nurture strong relationships with key accounts in LMT, IMT, and HoReCa. Negotiate product listings, shelf space, visibility, pricing, and trade terms to optimize sales opportunities. Expand distribution by onboarding new outlets and accounts. Ensure product availability, adherence to planogram standards, and merchandising excellence at all points of sale.

- Team Leadership: Lead, motivate, and develop a team comprising sales officers, merchandisers, and key account personnel. Set clear individual targets, conduct regular performance evaluations, and provide coaching in the field. Plan routes, beat plans, and market visits to ensure comprehensive coverage. Foster a disciplined and high-performance team culture.

- Market Intelligence & Reporting: Monitor competitor activities, pricing strategies, promotions, and market trends within Islamabad and Rawalpindi. Provide actionable market insights and strategic recommendations to senior management. Prepare accurate and timely sales reports, forecasts, and management information systems (MIS).

- Distribution & Credit Control: Collaborate with distributors to maintain stock availability, ensure timely deliveries, and manage healthy inventory levels. Oversee receivables and enforce credit and recovery policies to minimize financial risks.

Required Qualifications

- Minimum of 5 years of sales experience in FMCG or related industries.
- Proven track record of consistently meeting or exceeding sales targets.
- Hands-on experience managing sales across LMT, IMT, and HoReCa channels.
- Well-established network with key accounts in Islamabad and Rawalpindi.
- Experience in leading and developing sales teams is highly preferred.
- Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is an advantage.

Skills & Competencies

- Excellent communication skills in English and Urdu, with strong presentation and negotiation capabilities.
- Strong leadership qualities with the ability to inspire, guide, and hold the team accountable.
- Target-driven mindset focused on achieving objectives and delivering measurable results.
- High level of discipline and professionalism, capable of working within a structured organizational framework.
- Strong relationship-building and analytical skills.
- Proficiency in MS Office, particularly Excel, and familiarity with sales reporting tools.
- Willingness to travel extensively within Islamabad and Rawalpindi.

Preferred Qualifications and Benefits

- Competitive salary package with performance-based incentives.
- Mobile allowance and medical coverage.
- Opportunities for career advancement within a professional and well-established organization.
- This position requires in-person work at the designated location.

This role offers an excellent opportunity for a motivated sales professional to contribute to a growing FMCG business while advancing their career in a supportive and structured environment.