Sales Officer

Merit Bread Hisbiz, a sister concern of Ramna Foods (Pvt.) Ltd. (Mary Gold), is a well-established food company known for delivering quality products and services since 1983. As Pakistan’s first bread and allied products manufacturing brand founded under the supervision of an AIB-qualified expert, Merit Bread emphasizes safety and quality in all its operations. The company has grown steadily from its initial unit in Kala Shah Kaku to multiple warehouses and production facilities across major cities. Merit continues to expand its product range while maintaining a strong focus on customer satisfaction, reliability, and consistent quality.

The Sales Officer position at Merit Bread is a full-time, on-site role based in Bhakkar. The primary responsibility is to manage and grow sales within the assigned territory by building and maintaining relationships with retailers, distributors, and local partners. This role requires regular visits to market outlets to ensure product availability and visibility, execution of channel sales plans, and close monitoring of competitor activities. The Sales Officer will generate leads, follow up on inquiries, resolve customer issues, and provide timely feedback to the sales management team. Collaboration with operations and logistics teams is essential to support smooth deliveries and accurate order fulfillment.

Key Responsibilities

- Manage and grow sales within the assigned territory by developing strong relationships with retailers, distributors, and local partners.
- Conduct regular market visits to ensure product availability, visibility, and proper shelf placement.
- Execute channel sales plans effectively to meet or exceed sales targets.
- Monitor competitor activities and market trends to identify opportunities and threats.
- Generate new sales leads and follow up on customer inquiries promptly.
- Resolve customer issues efficiently to maintain high levels of customer satisfaction.
- Provide timely and accurate feedback and reports to the sales management team.
- Coordinate with operations and logistics teams to ensure smooth delivery and accurate order fulfillment.

Required Qualifications

- Strong customer service and communication skills to build and maintain positive relationships with clients and stakeholders.
- Experience in lead generation and sales operations, with the ability to identify opportunities, manage sales pipelines, and achieve targets.
- Knowledge of channel sales, including working effectively with distributors, retailers, and other sales partners.
- Prior experience in FMCG or food product sales is highly desirable.
- Ability to work independently in the field with excellent time management and organizational skills.
- Basic proficiency in MS Office or similar tools for reporting and documentation.
- Minimum educational requirement is a high school diploma; a bachelor’s degree in Business, Marketing, or a related field is considered an advantage.

Preferred Qualifications and Benefits

- Familiarity with the Bhakkar market or surrounding regions will be considered a strong plus.
- Opportunity to work with a reputable and growing food manufacturing brand with a long-standing history of quality and customer satisfaction.
- Exposure to a dynamic sales environment with potential for career growth within the company.

This role offers a unique chance to contribute to the expansion of a pioneering brand in Pakistan’s bread and allied products industry while developing valuable sales and market experience.