Cemtone (Pvt) Ltd is looking for an experienced and proactive Sales & Marketing Executive to lead the development and execution of marketing strategies for its building material products. The role focuses on increasing market share and enhancing brand presence within the construction materials sector. The ideal candidate will have a strong background in industries such as board sheets, gypsum sheets, tiles, construction materials, building products, or paint, along with solid expertise in B2B marketing and managing dealer networks.
Key Responsibilities
- Develop and implement comprehensive marketing strategies specifically for cement board products.
- Identify new market opportunities and emerging business segments to drive growth.
- Strengthen brand positioning within the construction materials market through targeted initiatives.
- Create and manage marketing campaigns, promotional materials, and branding efforts to ensure consistent messaging across all channels.
- Prepare detailed product brochures, presentations, and technical documentation to support sales and customer engagement.
- Collaborate closely with technical and production teams to align marketing efforts with product capabilities.
- Work hand-in-hand with the sales team to generate leads and support overall business development activities.
- Design and execute dealer and distributor engagement programs to build strong partnerships.
- Organize customer meetings, presentations, and product demonstrations to enhance client relationships.
- Develop and maintain relationships with key stakeholders such as architects, contractors, consultants, and builders.
- Represent the company at trade exhibitions, industry events, and seminars to increase brand visibility.
- Manage digital marketing campaigns across platforms including LinkedIn, company website, and Google.
- Oversee social media presence and online reputation management.
- Plan and implement promotional campaigns and product awareness initiatives to boost market penetration.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field is essential; an MBA is preferred.
- A minimum of 5 to 10 years of marketing experience, ideally within the board, gypsum sheets, cement, cement board, building materials, or paint industries.
- Strong understanding of B2B and industrial marketing principles and practices.
- Proven experience in managing dealer networks and working with clients in the construction sector.
This position offers an excellent opportunity for a marketing professional with a solid industry background to contribute to a growing company’s success by driving strategic marketing initiatives and strengthening market presence.
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