Search Engine Marketing Specialist

Techruiters is seeking a skilled Google Ads Specialist with 1 to 2 years of practical experience in managing paid search campaigns, ideally within the e-commerce sector. The role is based in Lahore and requires on-site presence. The specialist will be responsible for driving effective online advertising strategies to maximize campaign performance and achieve business goals.

Key Responsibilities
- Manage and optimize Google Ads campaigns, including Google Shopping, Search, and Performance Max.
- Monitor and improve campaign performance through ongoing optimization techniques.
- Implement and maintain accurate conversion tracking to measure campaign effectiveness.
- Analyze key performance indicators such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CTR (Click-Through Rate), CPC (Cost Per Click), and conversion rates.
- Utilize Google Analytics to assess traffic sources, user behavior, and campaign impact.
- Collaborate with internal teams to align paid search strategies with overall marketing objectives.

Required Qualifications
- 1 to 2 years of hands-on experience managing Google Ads campaigns, preferably for e-commerce businesses.
- Proficiency in Google Shopping, Search campaigns, and Performance Max.
- Strong knowledge of campaign optimization and conversion tracking methods.
- Solid understanding of key digital marketing metrics including ROAS, CPA, CTR, CPC, and conversion rates.
- Experience using Google Analytics to interpret data and generate actionable insights.
- Ability to work on-site in Lahore during the specified working hours of 2:30 PM to 11:30 PM.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in related digital marketing tools or certifications in Google Ads will have an advantage. The position offers the opportunity to work within a dynamic team focused on e-commerce growth and digital innovation.

This role is ideal for a results-driven professional looking to further develop their expertise in paid search advertising within a supportive and growth-oriented environment.