Search Engine Marketing Specialist

Techruiters is seeking a skilled Google Ads Specialist with 1 to 2 years of practical experience in managing paid search campaigns, ideally within the e-commerce sector. The role is based in Lahore and requires on-site presence. The candidate will be responsible for driving effective advertising strategies through Google Ads platforms to maximize campaign performance and achieve business goals. This position follows a work schedule from 2:30 PM to 11:30 PM.

Key Responsibilities
- Manage and optimize Google Ads campaigns, including Google Shopping, Search, and Performance Max.
- Implement and monitor conversion tracking to measure campaign effectiveness.
- Analyze campaign data to improve ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CTR (Click-Through Rate), CPC (Cost Per Click), and overall conversion rates.
- Utilize Google Analytics to gather insights and make data-driven decisions for campaign improvements.
- Continuously test and refine ad copy, targeting, and bidding strategies to enhance performance.
- Collaborate with the marketing team to align paid search efforts with broader marketing objectives.

Required Qualifications
- 1 to 2 years of hands-on experience managing Google Ads campaigns, preferably in an e-commerce environment.
- Proven expertise in Google Shopping, Search campaigns, and Performance Max campaigns.
- Strong knowledge of campaign optimization techniques and conversion tracking implementation.
- Solid understanding of key performance metrics such as ROAS, CPA, CTR, CPC, and conversion rates.
- Proficiency in Google Analytics for tracking and analyzing campaign performance.
- Ability to work onsite in Lahore during the specified working hours.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in digital marketing tools or certifications related to Google Ads may have an advantage. Working with Techruiters offers the opportunity to develop expertise in managing paid search campaigns within a dynamic e-commerce setting and to contribute to impactful marketing strategies.

This role is ideal for a motivated individual looking to advance their career in digital advertising by leveraging their skills in Google Ads and analytics within a collaborative, results-driven environment.