Search Engine Optimisation (SEO) Executive

Khan Home Digital Solutions (KHD), supporting the Khan Home Group through digital marketing, creative content, technology, and digital operations, is seeking a Search Engine Optimisation (SEO) Executive. This role involves coordinating research-driven organic search activities across assigned websites to enhance content and technical performance. The SEO Executive will play a key role in improving the Group’s online visibility, driving customer enquiries, and supporting business growth. The position is based at the KHD office in Sector C, Bahria Enclave, Islamabad, working full-time on-site from Monday to Friday, 9 AM to 6 PM.

Key Responsibilities

- Plan and manage SEO delivery across assigned websites and markets, maintaining a prioritized roadmap for technical, on-page, content, and local search improvements.
- Conduct keyword research, analyze search intent, competitor activity, search results, and market opportunities; translate findings into actionable plans.
- Develop keyword maps, topic clusters, and content priorities tailored to each website’s audience and target market.
- Prepare SEO content briefs and review writer outputs for search intent, source quality, metadata, and internal linking, providing clear feedback.
- Coordinate technical SEO audits covering crawlability, indexation, canonicals, redirects, Core Web Vitals, JavaScript rendering, and structured data; prioritize issues with web and IT teams.
- Define SEO acceptance criteria and verify changes post-implementation, documenting issues and follow-up actions.
- Manage local SEO efforts and Google Business Profile accuracy, considering market and language differences.
- Oversee SEO Associate’s audits, optimization work, and documentation for accuracy and completeness.
- Coordinate ethical outreach and link acquisition activities, reviewing publisher suitability, messaging, and placement evidence.
- Monitor answer engine optimisation (AEO), generative engine optimisation (GEO), and AI search visibility through query checks, citations, and brand/entity references.
- Analyze Google Search Console and GA4 data; prepare monthly reports on search visibility, organic traffic, enquiries, and progress against priorities.
- Present evidence-based recommendations to clients and collaborate with content, social media marketing, PPC, and web teams to implement improvements.

Required Qualifications

- Minimum of 2 years hands-on SEO experience with demonstrable client-facing communication skills.
- Proven expertise in keyword and competitor research, Search Console analysis, content SEO, technical issue prioritization, and reporting with measurable project contributions.
- Ability to develop research-backed SEO priorities, content briefs, and internal linking strategies.
- Strong technical SEO assessment skills and ability to communicate actionable recommendations to developers.
- Proficiency in Google Search Console, GA4, Google Trends, Google Keyword Planner, and Excel or Google Sheets.
- Experience with SEO crawlers such as Screaming Frog and at least one research suite like Ahrefs, Semrush, or equivalent.
- Familiarity with CMS publishing workflows and Search Console indexing reports.
- Excellent research, editorial judgment, professional English communication, and task prioritization skills.

Preferred Qualifications and Benefits

- Experience working in Pakistan-based agencies serving multiple clients.
- Exposure to GCC/UAE or other international markets.
- Prior experience coordinating content writers and ethical outreach campaigns.
- Knowledge of e-commerce SEO, local SEO, or structured data implementation.
- Familiarity with AEO/GEO monitoring, AI-assisted research, and human verification of AI-generated content.
- Relevant SEO certifications.
- Working knowledge of Looker Studio, Bing Webmaster Tools, PageSpeed Insights/Lighthouse, Rich Results Test, and Google Business Profile.
- Basic understanding of HTML, entity consistency, and brand-mention tracking.

The compensation package is competitive and commensurate with qualifications, experience, and demonstrated professional capabilities.

Applicants are invited to submit an updated CV along with a cover letter detailing proven skills and relevant experience. The cover letter should include an example of how research informed a content plan or testing, clearly identifying the applicant’s contribution. Candidates should also explain why they are the best fit for the role, outline their professional goals for the next five years, and describe how they use AI in their daily work while ensuring the quality and accuracy of its outputs. Supporting performance screenshots or graphs from client accounts demonstrating organic reach, engagement, audience growth, or enquiries over a stated period are encouraged. Confidential client details may be redacted.

The application deadline is 28 October 2026.