Search Engine Optimization Executive

PowerHouse Express is seeking a proactive and skilled SEO Executive to enhance our organic search visibility and contribute to sustainable e-commerce growth. The ideal candidate will have a comprehensive understanding of the entire SEO process, from technical optimization to driving conversions. This role requires hands-on experience in managing SEO strategies that cover technical SEO, on-page optimization, content development, keyword research, and performance tracking.

Key Responsibilities:
- Manage both technical and on-page SEO aspects to improve site health and search rankings.
- Conduct thorough keyword research and analyze search intent to align SEO efforts with user needs.
- Optimize collection, category, and product pages to maximize organic traffic and engagement.
- Monitor Google Search Console regularly to identify and resolve indexing and crawl issues.
- Enhance internal linking and overall site structure to improve user experience and search engine crawlability.
- Perform competitor analysis and keyword-gap assessments to uncover new opportunities.
- Collaborate with developers to implement technical SEO improvements effectively.
- Track and report on key SEO metrics including rankings, organic traffic, and conversion rates.
- Support SEO-focused content optimization initiatives to boost relevance and authority.

Required Qualifications:
- 1 to 3 years of hands-on SEO experience, preferably with e-commerce websites.
- Strong familiarity with Shopify SEO is highly preferred.
- Proficiency in SEO and analytics tools such as Google Search Console, GA4, Ahrefs or Semrush, Microsoft Clarity, Screaming Frog, and Google PageSpeed Insights.
- Ability to work independently and coordinate with cross-functional teams, including developers and content creators.
- Solid understanding of the full SEO lifecycle, including technical SEO, keyword research, content optimization, and performance analysis.

Preferred Qualifications and Benefits:
- Experience working in a fast-paced e-commerce environment.
- Exposure to data-driven decision-making and conversion rate optimization.
- Opportunity to work in Karachi with a full-time employment arrangement.
- Chance to contribute to a growing brand’s digital marketing success and long-term growth strategy.

This position offers a unique opportunity for an SEO professional eager to apply their skills in a dynamic e-commerce setting. If you are passionate about SEO and ready to take ownership of organic growth initiatives, PowerHouse Express welcomes your application.