Search Engine Optimization Executive

PowerHouse Express is seeking a proactive and skilled SEO Executive to enhance our organic search visibility and contribute to sustainable e-commerce growth. The ideal candidate will have a comprehensive understanding of the entire SEO process, from technical optimization to driving conversions. This role requires hands-on experience in managing SEO strategies that improve rankings, increase traffic, and ultimately boost sales.

Key Responsibilities:
- Manage both technical and on-page SEO aspects of the website.
- Conduct thorough keyword research and analyze search intent to guide optimization efforts.
- Optimize collection, category, and product pages to improve search engine performance.
- Monitor and analyze data from Google Search Console to identify and resolve indexing and crawl issues.
- Enhance internal linking structures and overall site architecture to support SEO goals.
- Perform competitor analysis and identify keyword gaps to uncover new opportunities.
- Collaborate closely with developers to implement necessary technical SEO improvements.
- Track and report on key SEO metrics including rankings, organic traffic, and conversion rates.
- Support content teams with SEO-focused optimization to maximize content effectiveness.

Required Qualifications:
- 1 to 3 years of hands-on SEO experience, preferably within an e-commerce environment.
- Familiarity with Shopify SEO is highly desirable.
- Proficient in using SEO and analytics tools such as Google Search Console, GA4, Ahrefs or Semrush, Microsoft Clarity, Screaming Frog, and Google PageSpeed Insights.
- Strong analytical skills and the ability to translate data into actionable SEO strategies.
- Good communication skills and the ability to work collaboratively with cross-functional teams.

Preferred Qualifications and Benefits:
- Experience working specifically with e-commerce websites to drive organic growth.
- Opportunity to work full-time at our Karachi office, contributing to a dynamic and growing digital marketing team.

This position offers the chance to play a critical role in shaping the SEO strategy of a fast-growing e-commerce brand. If you are passionate about SEO and eager to make a measurable impact, this role at PowerHouse Express is an excellent opportunity to advance your career.