Digital Otters is seeking an experienced and results-oriented SEO Executive to join our team in Lahore. The ideal candidate will have a strong understanding of how to enhance search visibility, increase organic traffic, and implement effective SEO strategies that drive measurable business outcomes. This is a full-time, on-site role based exclusively at our Lahore office, with working hours from 11:00 AM to 8:00 PM. Remote or hybrid work arrangements will not be considered.
Key Responsibilities
- Conduct comprehensive keyword research to identify valuable search opportunities.
- Execute on-page SEO tasks including optimizing titles, meta descriptions, headings, internal linking, content, and URL structures.
- Perform technical SEO audits and collaborate with relevant teams to resolve issues related to crawlability, indexing, site speed, Core Web Vitals, and other technical factors.
- Develop and implement off-page SEO and link-building strategies to improve domain authority and rankings.
- Monitor and analyze keyword rankings, organic traffic, conversions, and overall SEO performance metrics.
- Collaborate with content teams to create SEO-focused content strategies that align with business goals.
- Conduct competitor analysis to identify gaps and opportunities for growth.
- Optimize existing website pages and landing pages to boost rankings and conversion rates.
- Utilize SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog for data-driven decision-making.
- Prepare regular SEO performance reports, providing actionable insights and recommendations.
- Stay current with Google algorithm updates and industry best practices to ensure SEO strategies remain effective.
- Manage multiple client SEO projects simultaneously, ensuring timely delivery of all tasks and milestones.
Required Qualifications
- Proven hands-on experience in Search Engine Optimization with a solid understanding of on-page, off-page, and technical SEO principles.
- Proficiency in keyword research and competitor analysis techniques.
- Experience working with SEO tools including Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar platforms.
- Basic knowledge of WordPress and website optimization practices.
- Strong analytical skills with the ability to interpret data and translate insights into actionable SEO strategies.
- Excellent communication, research, and problem-solving abilities.
- Ability to manage multiple projects efficiently and meet deadlines consistently.
- Prior experience working in an agency environment will be considered an advantage.
We are looking for a candidate who goes beyond simply tracking rankings. You should understand the underlying reasons behind ranking fluctuations, know what improvements are necessary, and appreciate how SEO impacts traffic, lead generation, and overall business growth. If you are proactive, detail-oriented, and committed to delivering tangible SEO results, this opportunity is for you.
Please note that this position requires full-time, on-site presence at our Lahore office from 11:00 AM to 8:00 PM. Applications for remote or hybrid roles will not be accepted.