Search Engine Optimization Executive

Tanveer Salt Traders®️ is a globally recognized producer, supplier, and exporter of Himalayan Pink Rock Salt, serving over 55 countries with an annual production capacity of 3,000 MT. The company offers a diverse product range including edible salts, spa products, decorative lamps, cooking slabs and plates, animal salt licks, and candle holders. With more than 30 permanent clients across key international markets such as Germany, the USA, China, Turkey, Korea, and France, Tanveer Salt Traders®️ is committed to delivering top-quality products and exceptional customer service. The company operates under strict health-conscious and eco-friendly practices, supported by ISO 22000:2018, ISO 9001:2005, and HACCP certifications, and embraces the philosophy that “Quality is the Best Business Plan.”

We are seeking a full-time, on-site Search Engine Optimization (SEO) Executive based in Lahore. The SEO Executive will play a critical role in enhancing the company’s online presence by conducting keyword research, optimizing website pages and product listings, and performing regular on-page SEO updates aligned with business objectives. This role involves planning and executing link-building strategies, monitoring organic search rankings, and conducting SEO audits to identify technical and content-related issues and opportunities for improvement. The SEO Executive will work closely with content, marketing, and sales teams to boost online visibility, support international market reach, and drive qualified traffic to the company’s digital platforms. Daily responsibilities also include tracking SEO performance metrics, preparing detailed reports, and staying updated with the latest search engine algorithms and industry best practices.

Key Responsibilities

- Conduct comprehensive keyword research to identify growth opportunities and optimize content accordingly.
- Perform regular on-page SEO optimizations including meta tags, URL structures, internal linking, and content enhancements.
- Develop and manage ethical, high-quality link-building strategies to improve domain authority and search rankings.
- Monitor organic search rankings and analyze SEO performance data to inform ongoing strategy adjustments.
- Execute SEO audits to detect technical issues and content gaps, recommending actionable improvements.
- Collaborate with content, marketing, and sales teams to align SEO efforts with broader business goals and international expansion plans.
- Track and report on key SEO metrics, providing insights and recommendations to stakeholders.
- Stay informed on evolving search engine algorithms and industry trends to maintain competitive advantage.

Required Qualifications

- Strong expertise in keyword research and SEO audits to identify optimization opportunities and assess website performance.
- Practical experience with on-page SEO techniques, including meta tag optimization, URL structuring, internal linking, and content optimization.
- Proven ability to develop and implement effective link-building strategies adhering to ethical SEO practices.
- Knowledge of social media marketing to support brand visibility and digital presence across multiple channels.
- Proficiency with SEO tools such as Google Search Console, Google Analytics, and keyword research platforms.
- Basic understanding of HTML and CSS to facilitate technical SEO implementations.
- Bachelor’s degree in Marketing, Digital Media, Business, IT, or a related field, or equivalent practical experience.
- Strong analytical, reporting, and communication skills, with the ability to work collaboratively in a fast-paced, on-site environment.

Preferred Qualifications and Additional Advantages

- Experience working in B2B or export-focused industries, particularly with exposure to e-commerce or international markets, will be considered an asset.

This role offers the opportunity to contribute to a reputable company with a global footprint, working alongside a dedicated team committed to quality and sustainable business practices.