Posted Sep 25, 2026 10 views
The Head of SEO / SEO Team Lead will oversee and drive organic lead-generation strategies for a leading performance marketing agency specializing in US home-services businesses. This role involves managing the SEO team, ensuring high-quality deliverables, and directly engaging with clients to present organic search performance and strategies. The position requires expertise in Local SEO, AI-powered search visibility, and collaboration with paid search teams to optimize blended cost per lead (CPL). The role is based in Lahore, Pakistan, with working hours aligned to the US market, reflecting a client-facing leadership position focused on measurable ROI through search channels.
Key Responsibilities
- Lead and manage the SEO team by establishing standards, workflows, training programs, and quality assurance processes.
- Drive Local SEO performance, including Google Business Profile (GBP) optimization, Local Pack and Maps rankings, citation management, review acquisition, and service-area page optimization.
- Own AI Search Visibility (AEO/GEO) across platforms such as ChatGPT, Perplexity, Google AI Overviews, and Bing/Copilot.
- Generate organic-attributed qualified leads and contribute to reducing blended CPL.
- Oversee technical SEO, content strategy, and authority-building initiatives.
- Manage SEO deliverables ensuring they meet quality standards before client delivery.
- Collaborate closely with the paid search team on shared performance metrics.
- Present organic search strategies and results directly to US-based clients.
- Implement AI-assisted workflows to enhance research, content creation, and reporting efficiency.
Required Qualifications
- Minimum of 4 years of SEO experience, with at least 3 years in a managerial or team lead role.
- Proven agency experience managing multiple client accounts simultaneously.
- Demonstrated success in Local SEO within competitive US markets.
- Proficient in managing Google Business Profile, Local Pack rankings, citations, and review strategies.
- Strong understanding of AI-enhanced search visibility concepts (AEO/GEO).
- Working knowledge of paid search and blended CPL metrics.
- Excellent English communication skills, both spoken and written.
- Strong client-facing and presentation abilities.
- Experience managing team performance, meeting deadlines, conducting quality assurance, and handling underperformance.
- Experience in home services or related lead-generation industries is preferred.
Preferred Qualifications and Benefits
- Experience in home services or similar lead-generation sectors is advantageous.
- Market-competitive salary with performance bonuses tied to key account CPL and client retention.
- Health insurance coverage.
- Paid time off benefits.
Additional Details
- Location: Lahore, Pakistan
- Work Type: Onsite
- Employment Type: Full-time
- Working Days: Monday to Friday
- Working Hours: 3:00 PM to 12:00 AM PKT, aligned with US market operations and daylight saving adjustments.
- Required Experience: 8+ years
This opportunity is offered by a leading performance marketing agency focused on delivering measurable ROI through innovative SEO and paid search strategies. The role demands a strategic leader who can effectively manage teams, optimize organic search presence, and maintain strong client relationships in a dynamic, US-focused environment.
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