Search Engine Optimization Specialist

Adsrabbit Pakistan, a free classifieds platform based in Gujranwala, offers an accessible marketplace for individuals and businesses to post and discover a wide range of listings. The platform focuses on simplifying online buying and selling within local and regional markets by enhancing usability and reach. With a strong emphasis on search visibility and user engagement, the company supports growth opportunities in digital marketing and SEO.

The Search Engine Optimization Specialist role is a full-time, on-site position located in Gujranwala. The specialist will be responsible for improving the platform’s visibility on search engines through detailed keyword research, on-page SEO implementation, and regular SEO audits. Daily activities include monitoring website performance using web analytics tools, identifying both technical and content-related SEO issues, and recommending data-driven improvements. The role also requires planning and executing ethical link-building strategies, collaborating closely with content and development teams, and staying updated with the latest search engine algorithm changes and SEO best practices.

Key Responsibilities
- Conduct comprehensive keyword research to optimize website content and structure.
- Implement on-page SEO techniques to improve search engine rankings.
- Perform regular SEO audits to identify and resolve technical and content-related issues.
- Monitor website performance using web analytics tools and analyze user behavior to inform SEO strategies.
- Develop and maintain high-quality, relevant backlinks through ethical link-building practices.
- Collaborate with content creators and development teams to ensure SEO best practices are integrated across the platform.
- Stay informed about search engine algorithm updates and industry trends to continuously refine SEO tactics.

Required Qualifications
- Minimum of 2 years of experience in SEO, preferably with a focus on online marketplaces or classifieds platforms.
- Strong skills in keyword research and on-page SEO optimization.
- Proven experience conducting SEO audits to identify and fix technical and content issues.
- Proficiency in web analytics tools to track performance and report on SEO outcomes.
- Solid understanding of search engine algorithms, technical SEO fundamentals, and current best practices.
- Effective communication and collaboration skills to work with cross-functional teams.

Preferred Qualifications and Benefits
- Experience in digital marketing or managing SEO for online marketplaces is advantageous.
- A degree or certification in marketing, computer science, communications, or a related field is preferred but not mandatory.

This position offers the opportunity to work on a dynamic platform that values innovation in digital marketing and SEO, contributing directly to the growth and success of a leading classifieds marketplace. The role is based at the company’s office in Main Market Royal Palm City, Gujranwala, and requires on-site presence to facilitate close collaboration with internal teams.