Search Engine Optimization Specialist

Universal Motors Pakistan is a reputable used car export company that serves a diverse range of international markets. Specializing in sourcing and exporting reliable vehicles from countries such as Japan, Dubai, Thailand, Singapore, and the UK, the company offers a wide selection including sedans, SUVs, vans, and commercial vehicles. Their services cater to individual buyers, dealers, and global partners by providing comprehensive export solutions that encompass vehicle inspection, transparent pricing, documentation, and shipping coordination. With a strong international supply network and an experienced export team, Universal Motors Pakistan is committed to delivering secure, accurate, and professional vehicle exports, establishing itself as a trusted partner for smooth and safe car exports worldwide.

Key Responsibilities

- Develop and implement international SEO strategies to enhance global visibility.
- Manage all aspects of SEO including On-Page, Off-Page, and Technical SEO.
- Conduct thorough keyword research, competitor analysis, SEO audits, and content gap analysis to identify growth opportunities.
- Improve search engine rankings, increase organic traffic, boost visibility, and generate qualified leads.
- Execute AEO (Answer Engine Optimization) and GEO (Geographical) strategies tailored for AI-driven search environments.
- Oversee internal linking structures, backlink acquisition, and guest posting campaigns to strengthen domain authority.
- Optimize landing pages, category pages, and service/product content for maximum SEO impact.
- Monitor SEO performance using tools such as GA4, Google Search Console, Ahrefs, and SEMrush.
- Track and analyze SEO KPIs including conversions, traffic, rankings, and backlink profiles.
- Collaborate closely with content and marketing teams to produce SEO-focused content that aligns with strategic goals.

Required Qualifications

- 3 to 5 years of hands-on experience in SEO with a proven track record.
- Strong expertise in On-Page, Off-Page, and Technical SEO techniques.
- Experience managing backlinks, internal linking strategies, and guest posting initiatives.
- Proficient in using analytics and SEO tools such as GA4 and Google Search Console.
- Solid understanding of AEO, GEO, AI-driven search, and international SEO best practices.
- Excellent analytical, research, communication, and problem-solving skills.
- Location: Gulistan-e-Johar, Karachi.
- Experience: 3 to 5 years.

Universal Motors Pakistan offers an opportunity to work in a dynamic environment focused on international markets and innovative digital marketing strategies. If you are passionate about SEO and eager to contribute to a growing export company, this role provides a platform to develop your skills and make a significant impact.

Interested candidates are encouraged to submit their CV to join the Universal Motors team and be part of a trusted name in the automotive export industry.