Search Engine Optimization Specialist

The SEO Specialist will be based full-time on-site in Lahore, focusing on enhancing the organic search visibility and driving targeted traffic to Hoboetech’s digital platforms. This role involves conducting detailed keyword research, performing regular SEO audits, and optimizing on-page elements such as meta tags, headings, and content. The specialist will also monitor website performance using analytics tools, implement ethical link building strategies, and collaborate closely with content and development teams to ensure SEO best practices are followed. Additionally, the role requires preparing periodic performance reports with actionable insights to improve search rankings and user engagement. Staying updated with the latest search engine algorithm changes, industry trends, and competitor activities is essential to continuously refine and adapt SEO strategies.

Key Responsibilities

- Conduct comprehensive keyword research and execute on-page SEO optimizations to support content and product pages.
- Perform technical and content-focused SEO audits to identify and resolve issues impacting search performance.
- Implement ethical link building strategies and manage outreach efforts to enhance domain authority and organic rankings.
- Monitor website performance using web analytics and SEO tools such as Google Analytics and Google Search Console.
- Collaborate effectively with engineering, product, and content teams to ensure SEO best practices are integrated into website development and content creation.
- Analyze SEO data and trends to generate clear, actionable recommendations for improving organic search results.
- Prepare and present regular SEO performance reports highlighting key metrics and improvement opportunities.
- Stay informed about search engine algorithm updates, industry developments, and competitor strategies to keep SEO tactics current and effective.

Required Qualifications

- Proven ability to plan and execute keyword research and on-page SEO optimizations.
- Experience conducting technical and content SEO audits to identify and fix search performance issues.
- Knowledge of ethical link building practices and outreach techniques to improve search rankings.
- Proficiency in using web analytics and SEO tools, including Google Analytics and Google Search Console.
- Basic understanding of HTML, CSS, and how website structure, loading speed, and mobile responsiveness affect SEO.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Ability to analyze data, interpret trends, and translate insights into practical SEO recommendations.
- Bachelor’s degree in Marketing, Computer Science, Information Technology, or a related field, or equivalent practical experience.

Preferred Qualifications

- Prior experience working in SEO roles within technology sectors such as AI, IoT, or SaaS is highly advantageous.

This position offers the opportunity to work in a dynamic environment where SEO plays a critical role in driving business growth. The successful candidate will contribute directly to enhancing the company’s online presence and visibility in competitive digital markets.