Search Engine Optimization Specialist

The Search Engine Optimization Specialist will be based full-time on-site in Lahore, focusing on enhancing the organic visibility of Hoboetech’s digital platforms and driving qualified traffic. This role involves a hands-on approach to keyword research, SEO audits, and on-page optimization including meta tags, headings, and content adjustments. The specialist will also monitor website performance using various analytics tools to ensure continuous improvement.

Key Responsibilities
- Conduct comprehensive keyword research to support content and product page optimization.
- Perform regular technical and content-focused SEO audits to identify and resolve issues impacting search rankings.
- Optimize on-page elements such as meta titles, descriptions, headings, and site content to improve organic search performance.
- Implement ethical link building strategies and conduct outreach to enhance domain authority and search visibility.
- Collaborate closely with content creators, developers, and product teams to ensure SEO best practices are integrated across digital assets.
- Monitor website performance through tools like Google Analytics and Google Search Console, preparing detailed reports with actionable insights.
- Stay updated on search engine algorithm changes, industry trends, and competitor activities to refine SEO strategies continuously.
- Translate data and analytics into clear, practical recommendations to improve SEO outcomes.

Required Qualifications
- Proven ability to plan and execute keyword research and on-page SEO optimizations effectively.
- Experience conducting both technical and content-driven SEO audits to troubleshoot and enhance search performance.
- Familiarity with ethical link building techniques and outreach processes to boost organic rankings.
- Proficiency in web analytics and SEO tools such as Google Analytics and Google Search Console for monitoring and reporting purposes.
- Basic understanding of HTML and CSS, along with knowledge of how website structure, loading speed, and mobile responsiveness impact SEO.
- Strong communication and collaboration skills to work effectively with engineering, product, and content teams.
- Analytical mindset with the ability to interpret data trends and translate them into actionable SEO strategies.
- Bachelor’s degree in Marketing, Computer Science, Information Technology, or a related discipline, or equivalent practical experience.

Preferred Qualifications and Benefits
- Prior experience working in SEO within technology-driven sectors such as AI, IoT, or SaaS is highly advantageous.

This role offers the opportunity to work in a dynamic environment where continuous learning and adaptation to evolving SEO practices are encouraged. The specialist will play a key part in shaping the company’s digital presence and driving measurable growth through organic search channels.