Search Engine Optimization Specialist

BoostHub is looking for a driven and results-oriented Senior SEO & Lead Generation Expert to join our core team on-site in Multan. This role focuses on leading comprehensive SEO initiatives aimed at generating qualified business leads, driving conversions, and increasing revenue rather than just improving keyword rankings. The ideal candidate understands that top search rankings are only valuable when they translate into tangible business outcomes. Expertise in On-Page SEO, Technical SEO, AI Search Optimization, Conversion Rate Optimization (CRO), and strategic lead funnel development is essential.

Key Responsibilities

Lead-Driven Strategy & Conversion Optimization:
Develop keyword research and content strategies centered on commercial and transactional search queries that attract high-intent leads. Optimize landing pages, CTAs, lead capture forms, and sales funnels to maximize conversion rates. Implement and monitor event tracking in Google Analytics 4 and Google Tag Manager for form submissions, phone calls, WhatsApp inquiries, and live chats. Enhance client websites for AI-driven search platforms such as Google SGE, Perplexity, ChatGPT, and Gemini to engage users on emerging search journeys.

On-Page Optimization & Content Strategy:
Create sales-focused content structures using body copy, heading tags (H1–H6), and semantic entities aligned with buyer personas and decision-making processes. Craft meta titles and descriptions designed to attract clicks from potential buyers rather than casual visitors. Deploy advanced schema markups including LocalBusiness, Product, FAQ, and Service to improve local lead capture and rich snippet visibility. Optimize media assets through image compression, proper file naming, and alt tags to ensure fast page load speeds and support visual search lead generation.

Off-Page Strategy & Local Authority:
Manage and optimize Google Business Profiles to boost local map pack rankings and maintain consistent NAP information, driving local phone calls and direction requests. Plan and execute high-authority link-building and digital PR campaigns that generate relevant referral traffic and target buyers. Conduct competitive analysis to audit competitor lead generation tactics, backlink profiles, and landing page funnels to identify market opportunities.

Technical SEO & Site Performance:
Audit and resolve Core Web Vitals issues such as LCP, CLS, and INP to ensure fast page loading and a frictionless user experience. Address Google Search Console errors, fix 404 pages, redirect loops, and improve crawl budget efficiency using tools like Screaming Frog and Sitebulb. Ensure mobile-first design principles are met, including responsive layouts, fast form rendering, and tap-to-call functionality across devices.

Required Qualifications

- Minimum 3–4 years of hands-on SEO experience with a proven track record of generating business leads and revenue growth.
- Submission of verifiable proof of past lead generation results such as Google Search Console traffic growth, lead volume screenshots, form fill metrics, or client case studies is mandatory; applications without proof will not be considered.
- Advanced proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
- Strong understanding of conversion rate optimization, lead funnels, UX best practices, and local business lead generation.
- Technical expertise with WordPress, Rank Math or Yoast SEO plugins, and familiarity with page builders like Elementor or WPBakery.
- Availability to work on-site in Multan is required.

Preferred Qualifications and Benefits

BoostHub offers a competitive salary package with performance-based incentives linked to lead growth. This position provides a leadership opportunity within a rapidly growing digital agency and hands-on experience managing high-value regional and international client campaigns. Joining BoostHub means contributing directly to business growth through innovative SEO and lead generation strategies in a collaborative environment.