Search Engine Optimization Specialist

We are seeking an experienced SEO Specialist to lead and enhance our organic search presence across national and international markets, with a strong emphasis on the US audience. This role involves optimizing traditional Google search results as well as emerging AI-driven answer engines such as ChatGPT, Perplexity, and Google’s AI Overviews. The focus is strictly on broad organic SEO strategies rather than local SEO or Google Maps rankings. The ideal candidate is proactive, self-motivated, and able to independently identify technical issues and growth opportunities, taking initiative without waiting for direction.

Key Responsibilities

- Manage on-page and technical SEO efforts across all web properties, including conducting audits, implementing fixes, and performing continuous optimization.
- Develop and execute comprehensive SEO strategies targeting national and international markets, with particular focus on increasing visibility in the US.
- Create and maintain a GEO/AEO strategy to improve presence and citations across AI search platforms beyond traditional Google search.
- Perform keyword research, competitor analysis, and content gap assessments to inform the content roadmap and attract relevant global audiences.
- Optimize site architecture, internal linking, metadata, schema markup, crawlability, indexation, and Core Web Vitals to enhance search performance.
- Collaborate closely with content creators, developers, and designers to implement SEO best practices and improvements.
- Monitor performance data using GA4 and Google Search Console, identify trends, and translate insights into actionable SEO strategies.
- Lead SEO experiments from hypothesis through to analysis, measuring outcomes and refining approaches based on results.
- Stay current with search engine algorithm updates, SERP feature changes, and evolving AI search engine behaviors related to content sourcing and citation.
- Identify opportunities to increase non-local organic traffic, generate qualified leads, and boost conversions across diverse markets.

Required Qualifications

- Bachelor’s degree in marketing, IT, business, or a related discipline.
- Minimum of 3 years of hands-on SEO experience, supported by a portfolio or case studies demonstrating measurable improvements in rankings, organic traffic, and conversions.
- Deep expertise in on-page and technical SEO, including site architecture, Core Web Vitals, schema markup, crawlability, indexation, and internal linking.
- Proven experience developing SEO strategies for national or international markets, preferably with a focus on the US.
- Strong understanding of GEO/AEO concepts and AI search engine mechanics, with the ability to optimize content visibility within AI-generated answers.
- Proficiency in SEO and analytics tools such as GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Google Tag Manager.
- Familiarity with AI tools like ChatGPT, Claude, and Perplexity, and the capability to integrate them effectively into daily SEO workflows.
- A naturally curious and analytical mindset, capable of investigating ranking fluctuations and uncovering underlying causes.
- Self-driven with excellent prioritization skills, able to manage and execute SEO initiatives independently.
- Strong communication skills with the ability to clearly explain SEO strategies and results to non-technical stakeholders.

Preferred Qualifications and Benefits

- Experience working with the US market.
- Background in B2B sectors, ideally SaaS, healthcare IT, or technology.
- Basic knowledge of HTML, CSS, and JavaScript to facilitate collaboration with development teams.
- Experience in content strategy and planning.

Work Schedule

- Summer hours: 5:00 PM – 2:00 AM
- Winter hours: 6:00 PM – 3:00 AM

Benefits

- Comprehensive healthcare coverage including OPD and IPD
- Entertainment allowance
- Cellular allowance
- Provident fund

This role offers the opportunity to shape the future of our SEO efforts in an evolving digital landscape, combining traditional search optimization with cutting-edge AI search technologies.