Senior Advertising Manager

A Certified US-based Digital Marketing Agency is seeking a Senior Ads Manager to lead and own paid media performance across Paid Search and Paid Social channels. This senior role requires a strategic thinker with deep execution expertise, team leadership skills, and strong accountability. The successful candidate will be responsible for building, scaling, and governing paid media systems that directly impact client revenue. This position involves managing strategy, execution, optimization, reporting, and team performance, with partial Senior Manager responsibilities including account cluster ownership and cross-team alignment.

Key Responsibilities

- Own the end-to-end paid media strategy across platforms such as Google Ads, Microsoft Ads, and Meta Ads, translating client business goals into scalable acquisition strategies.
- Forecast performance, budgets, and expected outcomes confidently while proactively identifying growth opportunities and efficiency improvements.
- Lead and mentor Paid Media Executives and Assistant Managers, conducting performance reviews, skill gap analyses, and training sessions.
- Enforce campaign standards, documentation, and optimization discipline, building a culture of ownership, experimentation, and accountability.
- Define and maintain internal SOPs for campaign launches, audits, and optimization workflows, ensuring zero preventable errors.
- Plan, launch, scale, and optimize Paid Search and Paid Social campaigns, leading A/B testing and structured experimentation frameworks.
- Ensure platform compliance and brand alignment across all campaigns, driving cross-channel learning and insights sharing.
- Build and maintain advanced reporting frameworks using GA4, GTM, and Looker Studio, ensuring accurate conversion tracking and attribution.
- Lead weekly and monthly client performance reviews, owning data validation processes to guarantee reporting accuracy.
- Utilize AI and automation tools responsibly to enhance campaign planning, creative testing, reporting speed, and insight generation.
- Enforce tooling and documentation discipline across the team, maintaining expert-level proficiency in key platforms and tools.
- Stay current with platform changes, privacy regulations, and industry trends, coaching teams on diagnostic and critical thinking skills.
- Serve as a strategic partner to clients, managing performance calls with transparency and confidence, and handling difficult conversations professionally.
- Manage multiple accounts effectively without compromising quality, taking full ownership of performance outcomes and fostering scalable systems.

Required Qualifications

- Minimum of 6 years of hands-on experience in Paid Media, including Google Ads, Meta Ads, and Microsoft Ads.
- At least 2 years in a managerial or lead role, preferably within an agency environment.
- Proven ability to own strategy, budgets, and performance outcomes beyond campaign execution.
- Strong expertise in Paid Search and Paid Social planning, scaling, conversion tracking, attribution, and analytics.
- Demonstrated accountability for campaign wins and losses, with a history of managing accounts with near-zero preventable client-facing errors.
- Excellent critical thinking, problem-solving, and diagnostic skills with the ability to challenge weak strategies and unrealistic expectations.
- Proficient in Google Analytics (GA4), Google Tag Manager, Google Sheets, Excel, task management tools (e.g., ClickUp, Asana), and research tools like Ahrefs or SEMrush.
- Ability to lead and develop teams, enforce quality assurance systems, and maintain high standards of campaign execution.

Preferred Qualifications and Benefits

- Familiarity with CRM integrations and offline conversion tracking is a strong plus.
- Experience applying AI and automation to improve campaign planning, testing, and reporting.
- Strong communication skills to act as a strategic client partner, managing performance discussions and building trust.
- The role is based in Lahore (on-site) with working hours aligned to 5:00 PM – 2:00 AM local time, corresponding to 8:00 AM – 5:00 PM EST, including adjustments for US daylight saving time.
- Opportunity to grow into senior leadership roles by building scalable systems and fostering team maturity.

This role demands a high level of ownership, discipline, and a focus on business impact rather than vanity metrics. Candidates who require constant supervision, avoid difficult conversations, or tolerate repeatable mistakes should not apply. Success will be measured by account-level ROI, budget accuracy, testing velocity, client retention, team performance, and near-zero preventable errors.