Senior AI Creative Strategist & Producer

NaskSoft is an emerging company focused on building a portfolio of distinctive fashion and skincare ecommerce brands, including WholesaleShopping, Love My Fashions, and Remedyze. These brands aim to stand out in the market by cultivating strong creative identities, growing social media audiences, and operating Shopify stores that effectively drive sales. We are seeking an experienced creative marketing leader who has a proven track record of personally creating advertising content, managing paid campaigns, and leading teams. This role involves transforming customer insights into compelling brand positioning and campaigns, producing defining creative work, and building a capable team to support ongoing growth. The successful candidate will be responsible for managing daily creative priorities and ensuring high-quality outputs within the established brand direction.

Key Responsibilities

- Conduct thorough research on customers, competitors, products, and buying objections to develop clear brand positioning, messaging, campaign angles, and a distinctive visual and verbal identity for each brand.
- Translate creative direction into detailed briefs, hooks, scripts, and storyboards that guide campaign development.
- Lead Meta creative testing by building a prioritized roadmap of hypotheses and concepts, collaborating closely with the media buyer, and analyzing Meta Ads Manager data to determine which ideas to develop, iterate, or replace.
- Personally produce flagship campaign images and short videos using Higgsfield and other relevant editing tools, ensuring strong composition, compelling copy, effective pacing, sound quality, and product accuracy.
- Develop organic content formats and integrate campaigns seamlessly with the Shopify shopping experience to maximize customer engagement and conversions.
- Manage, brief, and coach designers, editors, and content creators. Assist in portfolio assessments and provide recommendations for hiring in-house staff or freelancers.

Required Qualifications

- Demonstrated experience in managing ecommerce campaigns from initial research and creative development through to launch, review, and ongoing optimization.
- Substantial marketing and brand experience, including expertise in customer research, brand positioning, and campaign planning.
- Hands-on experience with Meta campaign management, including setup, launch, monitoring, optimization, and reporting.
- Proven ability to create strong image and short-video advertisements personally, with practical skills in Higgsfield and professional editing software.
- Working knowledge of Meta Ads Manager, Meta Pixel, conversion tracking, and key performance metrics such as hook rate, hold rate, CTR, CPA, and ROAS.
- Experience managing creative teams, including designers, editors, creators, or freelancers.

Preferred Qualifications and Benefits

- Competitive base salary ranging from PKR 90,000 to 200,000 per month, commensurate with experience.
- Performance-based bonus linked to agreed targets, rewarding successful campaign outcomes.
- Opportunity for real creative ownership and the chance to lead visible brand transformations that showcase your work.
- Influence over team building and the ability to shape the creative department according to your vision.
- Working hours are scheduled from 1:00 PM to 10:00 PM, providing a consistent and focused workday.

This role offers a unique opportunity to lead creative marketing efforts for growing ecommerce brands, combining hands-on content creation with strategic leadership and team development. If you are passionate about driving brand success through innovative campaigns and enjoy working in a dynamic environment, this position at NaskSoft could be an excellent fit.