Posted Oct 15, 2026 14 views
Advertidea, a full-service performance marketing agency based in Karachi, is seeking a Senior B2B Google Ads Strategist / Paid Media Lead to join their team full-time, primarily on-site. This leadership role requires a seasoned paid acquisition expert who will own strategy development, diagnose performance challenges, and mentor the existing paid media team. The ideal candidate will combine hands-on expertise in B2B Google Ads with strong strategic insight and team management skills. They should be comfortable conducting detailed account investigations, questioning assumptions, and translating data-driven insights into actionable priorities for the team.
Key Responsibilities
- Lead the overall B2B Google Ads strategy and oversee Microsoft/Bing Ads activities.
- Analyze performance fluctuations by examining search intent, campaign structure, bidding strategies, landing pages, tracking systems, and the sales funnel.
- Align campaign decisions with qualified leads, sales opportunities, and pipeline development across extended B2B sales cycles.
- Ensure accurate conversion tracking and attribution using Google Ads, GA4, Google Tag Manager, and Salesforce or similar CRM platforms.
- Utilize HYROS or comparable attribution tools to identify discrepancies and enhance measurement accuracy.
- Develop focused quarterly plans, prioritize budgets and testing initiatives, and make informed decisions on scaling, pausing, or stopping campaigns.
- Provide clear briefs, conduct quality checks, and deliver practical feedback to guide the execution team effectively.
- Collaborate closely with the account manager by translating analytical findings into clear recommendations and actionable next steps.
Required Qualifications
- Proven ownership and success in managing B2B paid search strategies and delivering measurable results.
- Strong technical expertise in conversion tracking, CRM integration, and offline conversion measurement.
- Ability to perform evidence-based diagnoses and make disciplined budget decisions.
- Experience leading PPC teams while maintaining hands-on involvement in campaign execution.
- Excellent written communication skills, with the ability to provide clear reasoning and specific examples of individual contributions.
Role Details
- Location: E141, Block 7 Gulshan-e-Iqbal, Karachi.
- Working hours: 11 AM to 7 PM Pakistan Standard Time, with a lunch break from 2 PM to 3 PM.
- Workweek: Five regular working days on-site, plus Saturday work from home from noon to 5 PM.
Candidates interested in this opportunity are encouraged to visit advertidea.com to learn more about the company. Applications should include a CV or portfolio along with thoughtful screening responses. When applying, please use anonymized examples that clearly distinguish your individual contributions from team efforts, outlining the problem, evidence, decision-making process, and outcomes achieved.
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