Senior Creative Strategist for Meta Advertising - TJ / 1887532

Our client, Aikon World LLC, is seeking a Senior Creative Strategist specializing in Meta Advertising based in Lahore. The ideal candidate will be responsible for crafting innovative and high-performing advertising strategies for diverse brands. This role requires a deep understanding of Meta advertising, direct-response creative techniques, and organic social media content. The candidate should be adept at leveraging social media trends and branding principles to deliver compelling campaigns that resonate with target audiences.

Key Responsibilities

- Develop and implement paid creative strategies tailored to clients across various industries.
- Conduct thorough research on target audiences, including their pain points, motivations, objections, and buying behaviors.
- Generate creative ad concepts, including angles, hooks, offers, scripts, headlines, and calls to action.
- Design structured creative-testing roadmaps that explore different formats, messages, hooks, and audience segments.
- Prepare detailed briefs and storyboards for designers, editors, and content creators to ensure clarity and alignment.
- Collaborate with media buyers to analyze campaign performance and address creative fatigue proactively.
- Identify successful creative patterns and recommend iterations and scaling opportunities to maximize campaign impact.
- Monitor competitors, industry trends, viral content formats, and the Meta Ad Library to stay ahead of the curve.
- Develop organic content strategies, including content pillars and publishing calendars, to complement paid efforts.
- Ensure all paid and organic content adheres to consistent branding, positioning, and communication guidelines.
- Lead and manage the creative team, reviewing deliverables to maintain high-quality standards across multiple client projects.
- Organize and maintain creative research, briefs, test results, insights, and winning advertisements for easy reference.
- Present creative strategies and recommendations clearly and confidently to clients and internal teams.

Required Qualifications

- Proven experience in creative strategy development across multiple brands or industries.
- Strong expertise in Meta advertising and direct-response marketing principles.
- Excellent copywriting, storytelling, research, and communication skills.
- Solid understanding of organic content creation, branding, and social-first creative approaches.
- Knowledge of customer awareness stages, marketing funnels, and consumer psychology.
- Familiarity with user-generated content (UGC), short-form videos, static ads, carousels, and motion graphics.
- Experience managing creative teams, including designers, video editors, copywriters, or content creators.
- Background working with e-commerce or performance marketing brands.
- Ability to manage multiple campaigns, clients, and deadlines efficiently.
- Proficiency in Meta Ads Manager, Meta Ad Library, Google Sheets, and project management tools.

This role offers the opportunity to work with a dynamic team and contribute to impactful advertising campaigns that drive measurable results. Candidates who thrive in a fast-paced environment and possess a passion for creative innovation in digital marketing will find this position rewarding.