Senior Creative Strategist - Paid Social (Meta Ads)

We are seeking a Senior Creative Strategist specializing in Paid Social (Meta Ads) to lead creative-first performance marketing initiatives across Facebook and Instagram. This full-time remote role operates during EST hours and focuses on developing compelling ad concepts, hooks, and conversion-driven messaging rather than traditional media buying tasks. The ideal candidate will own the entire creative-performance cycle—from ideation and strategy through launch, testing, optimization, and scaling—using data insights to continuously improve creative effectiveness and drive revenue growth.

Key Responsibilities

- Develop original ad angles, hooks, messaging frameworks, and campaign narratives tailored to audience pain points, desires, and objections.
- Write detailed, conversion-focused creative briefs for designers, video editors, and UGC creators.
- Create concepts for static, video, and short-form paid social ads, including UGC scripts and storytelling structures.
- Manage and scale Facebook and Instagram advertising campaigns across multiple client accounts, handling monthly budgets ranging from $10K to $250K+.
- Maintain accountability for key performance metrics such as CPL, CPA, ROAS, conversion rates, and revenue.
- Build and execute structured creative testing plans, experimenting with hooks, offers, messaging, visuals, UGC formats, CTAs, and audiences.
- Analyze campaign and creative performance daily to identify winning concepts and quickly replace fatigued creatives.
- Use performance data to understand why creatives succeed or fail, refining messaging, storytelling, positioning, and offers accordingly.
- Develop UGC strategies specifically for paid acquisition, coordinating creative direction across teams.
- Collaborate closely with designers, editors, creators, and internal marketing teams to ensure alignment between creative production and campaign goals.
- Operate independently with strong ownership over performance outcomes and creative strategy.

Required Qualifications

- Minimum of 3 years of hands-on experience managing Facebook and Instagram Ads.
- Proven track record managing monthly ad spends of $10K or more, preferably significantly higher.
- Experience managing multiple advertising accounts simultaneously, with 5+ accounts preferred.
- Strong expertise in creative strategy, ad concept development, messaging, positioning, and creative brief writing.
- Proficiency in Meta Ads Manager, Facebook Business Suite, Meta Pixel, conversion tracking, and campaign optimization.
- Excellent copywriting skills, including hooks, CTAs, headlines, and ad messaging.
- Ability to interpret campaign data and translate insights into creative decisions.
- Strong written and verbal communication skills in English.
- Ability to work independently during EST hours.
- Candidates focused solely on operational campaign management or media buying without direct creative strategy ownership will not be considered.

Preferred Qualifications and Benefits

- Portfolio showcasing proven winning creatives across UGC, static ads, and short-form video.
- Experience managing larger monthly Meta ad budgets ($50K–$250K+).
- Ability to clearly articulate personal contributions to successful campaigns.
- Deep understanding of creative psychology, consumer behavior, conversion flows, and offer positioning.
- Experience managing UGC workflows and coordinating with creators.
- Skills in directing video production and performance creative.
- Strong grasp of creative fatigue and testing velocity.
- Daily use of AI tools such as ChatGPT for creative research, ideation, iteration, and production workflows.

This role offers a unique opportunity to drive paid social growth by combining exceptional creative strategy with hands-on Meta Ads execution. You will have direct impact on revenue and growth, with potential career progression into Creative Director, Head of Paid Social, or Growth Marketing leadership positions. The position emphasizes creative-first thinking, rapid testing, and data-driven decision-making in a fast-paced, performance-driven environment.

If you are passionate about how creative drives paid social performance and excel at developing winning ad concepts informed by campaign data, we encourage you to apply and take ownership of creative-driven growth across high-performing Meta campaigns.