Senior Data Analyst

Medialinks, a Dubai-based mobile-first growth partner, specializes in scaling apps through high-quality in-app and OEM traffic. The company focuses on outcome-driven performance marketing, primarily operating on CPI and CPA models that remain effective as budgets increase. Medialinks supports brands across various mobile growth channels, including OEM campaigns, paid media, SEO, influencer marketing, performance creatives, and conversion rate optimization. Trusted by notable clients such as Careem, Samsonite, Tango Live, Property Finder, and Dubizzle, Medialinks operates across multiple regions including the UAE, Qatar, UK, India, Pakistan, Nigeria, and China. The company culture prioritizes speed, scale, accountability, and measurable business impact rather than vanity metrics.

The Senior Data Analyst role is a full-time, on-site position based in Lahore. This position involves collecting, cleaning, and analyzing large datasets to generate actionable insights that drive mobile-first growth initiatives and performance marketing campaigns. The analyst will design and maintain dashboards, reports, and data models that support user acquisition strategies, budget allocation, and optimization across multiple channels. Collaboration with cross-functional teams such as marketing, product, and operations is essential to define KPIs, conduct statistical analyses, and translate complex data into clear, actionable recommendations. Additionally, the role includes mentoring junior analysts, enhancing data processes, and contributing to data-driven decision-making throughout the organization.

Key Responsibilities
- Collect, clean, and analyze large and complex datasets to extract meaningful insights.
- Design, develop, and maintain dashboards, reports, and data models to support marketing and growth strategies.
- Collaborate with marketing, product, and operations teams to define key performance indicators and measurement frameworks.
- Conduct statistical analyses to identify trends, patterns, and opportunities for optimization.
- Translate data findings into clear, concise recommendations for non-technical stakeholders.
- Mentor and guide junior analysts to improve their analytical skills and data literacy.
- Continuously improve data collection and analysis processes to enhance accuracy and efficiency.
- Support data-driven decision-making across the organization by providing timely and relevant insights.

Required Qualifications
- Minimum of 5 years of experience analyzing complex datasets.
- Strong analytical skills with practical experience in data analytics.
- Solid foundation in statistics and the ability to apply statistical methods to solve business problems.
- Proficiency in data modeling, including building and maintaining data structures for reporting and analysis.
- Excellent communication skills to effectively present complex data insights to non-technical audiences.
- Proficiency in SQL and experience with business intelligence tools such as Power BI, Tableau, or Looker.
- Ability to work collaboratively within cross-functional teams and manage multiple projects with attention to detail.
- Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, Economics, or a related field.

Preferred Qualifications and Benefits
- Experience with mobile promotion campaigns and app-focused marketing or product analytics is highly advantageous.
- Exposure to performance marketing environments, particularly in mobile-first contexts, will be considered a strong asset.

This role offers the opportunity to work in a dynamic, fast-paced environment where data-driven insights directly impact business growth and marketing effectiveness. The successful candidate will play a key role in shaping strategies that drive measurable results for leading brands across multiple international markets.