Senior Digital Marketing Manager

We are seeking a Senior Digital Marketing Manager to lead and scale B2B growth and demand generation efforts for a dynamic client. This full-time remote role, based in Pakistan, operates during U.S. Eastern Standard Time business hours. The ideal candidate will be a strategic and hands-on marketer focused on driving qualified pipeline and revenue, not just running campaigns. You will manage demand generation across paid, organic, and outbound channels, build scalable marketing systems, and work closely with sales and leadership to optimize the entire marketing funnel using data, experimentation, and automation.

Key Responsibilities

- Develop and execute comprehensive B2B marketing strategies that generate qualified pipeline and revenue growth.
- Build and scale inbound and outbound demand generation programs across multiple channels.
- Increase Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and overall pipeline contribution.
- Optimize lead quality and conversion rates throughout the customer journey.
- Identify new growth opportunities through continuous testing and experimentation.
- Plan, launch, and optimize paid advertising campaigns on LinkedIn Ads, Google Ads, and Meta Ads (Facebook & Instagram).
- Monitor and improve key performance metrics such as Cost per Lead (CPL), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and conversion rates.
- Conduct ongoing A/B testing of audiences, creatives, messaging, and landing pages to maximize campaign effectiveness.
- Support SEO strategy through keyword research, content planning, and search intent optimization to improve organic traffic and inbound leads.
- Ensure consistent messaging across paid, organic, and outbound channels, optimizing landing pages and website content for better conversions.
- Manage marketing operations using HubSpot or similar CRM platforms, including building and optimizing lead nurturing workflows, lead scoring models, email automation sequences, and marketing automation campaigns.
- Enhance attribution reporting, campaign visibility, and marketing analytics to provide actionable insights.
- Collaborate closely with Sales to align marketing initiatives with revenue goals.
- Present campaign performance, pipeline insights, and growth recommendations to leadership.
- Work with internal teams and external vendors to execute marketing initiatives effectively.
- Identify operational bottlenecks and implement process improvements to scale marketing systems and workflows.

Required Qualifications

- Minimum of 5 years’ experience in B2B digital marketing, growth marketing, or demand generation.
- Proven track record of driving pipeline growth, qualified leads (MQLs and SQLs), and measurable revenue impact.
- Hands-on experience managing campaigns on LinkedIn Ads, Google Ads, and Meta Ads.
- Proficiency with HubSpot or similar CRM and marketing automation platforms.
- Strong analytical skills with the ability to measure campaign performance and ROI.
- Excellent written and verbal communication skills in English.
- Ability to think strategically while executing hands-on marketing activities.
- Comfortable working in fast-paced, growth-oriented environments and managing long B2B sales cycles.

Preferred Qualifications and Benefits

- Experience in SaaS, agency, or service-based businesses.
- Familiarity with outbound marketing and sales enablement initiatives.
- Previous leadership or team mentoring experience.
- Deep understanding of B2B attribution, funnel optimization, Conversion Rate Optimization (CRO), and marketing analytics.
- Opportunity to work remotely with a focus on U.S. business hours.
- Be part of a high-impact role that directly contributes to revenue growth and business success.

What Success Looks Like

Success in this role will be demonstrated by consistent growth in qualified leads, reduced customer acquisition costs, improved marketing ROI, increased marketing contribution to revenue and sales pipeline, higher conversion rates throughout the funnel, scalable marketing systems, and clear, actionable reporting that drives strategic decisions.

Interview Process

The selection process includes an initial screening, a video interview with a recruiter, a strategy and growth discussion, a client interview, followed by an offer and onboarding.

After applying, candidates will receive an invitation to submit a brief introductory video via Spark Hire. This video helps streamline the interview process by allowing hiring managers to assess communication skills early, making subsequent interviews more focused and efficient.

If you are a performance-driven marketer passionate about building scalable growth systems and optimizing the B2B funnel to deliver measurable results, we encourage you to apply.