Senior Full Stack Engineer, Growth Analytics

We are seeking an experienced full-stack developer and technical architect to design, develop, and manage a custom funnel analytics dashboard tailored for performance marketing operations. This dashboard will consolidate data from Meta Ads, Shopify, attribution platforms, and individual sales funnels to provide clear insights into funnel performance, highlight opportunities, and support data-driven marketing decisions. The ideal candidate will have a strong grasp of both software development and performance marketing data, especially Meta Ads tracking, attribution, and funnel analytics. They should be capable of independently scoping projects, recommending technical solutions, and leading development from initial planning through to deployment.

Key Responsibilities

Funnel Dashboard Development:
Develop a custom application to monitor and analyze marketing funnel performance by connecting advertising campaigns, creatives, landing pages, pre-landers, product pages, and checkout data. Create dashboards that display funnel-level metrics such as traffic, conversion rates, CPA, AOV, ROAS, and revenue. Implement filtering and segmentation options by campaign, ad set, creative, funnel, product, traffic source, and date range. Build reporting tools to compare funnels, landing pages, offers, and funnel variations, allowing users to drill down into individual funnel performance.

Data Integrations & Attribution:
Integrate data from Meta Ads, Shopify, Hyros, Google Ads, and other relevant sources. Develop reliable data pipelines that merge advertising, funnel, and purchase data. Demonstrate a deep understanding of Meta Marketing API, Pixel, Conversions API (CAPI), UTMs, and event tracking. Link ad-level performance to specific funnels and downstream conversions. Troubleshoot attribution discrepancies to ensure accurate reporting, while recognizing the limitations of various attribution models and reporting windows.

AI-Powered Funnel Analysis:
Incorporate AI models to analyze funnel performance and pinpoint optimization opportunities. Automatically detect underperforming funnel stages and conversion drop-offs. Analyze trends across creatives, audiences, landing pages, and offers. Generate AI-driven insights and recommendations based on funnel data. Develop natural-language reporting capabilities to answer questions about funnel performance and automate performance summaries, anomaly detection, and reporting.

Project Scoping & Technical Architecture:
Translate business requirements into detailed technical specifications. Independently scope projects, estimate costs, and set development milestones. Recommend suitable technologies, databases, and application architectures. Identify integration limitations, tracking challenges, and technical dependencies. Break down projects into actionable development tasks and take ownership of development, quality assurance, deployment, documentation, and ongoing maintenance.

Application Infrastructure:
Build and deploy custom applications using Railway or similar platforms. Develop scalable backend systems, APIs, and databases. Ensure dashboard performance, data accuracy, and reliability. Continuously maintain and enhance applications as reporting needs evolve.

Required Qualifications

- Proven full-stack development experience with React, Next.js, Node.js, Python, or similar technologies.
- Expertise in building custom analytics dashboards and reporting applications.
- Advanced skills in SQL, database architecture, and API integration.
- Deep understanding of Meta Ads tracking, attribution, and marketing performance data.
- Experience with funnel analytics, conversion events, and customer journey mapping.
- Familiarity with integrating OpenAI or other large language model APIs into applications.
- Experience deploying applications on Railway or comparable infrastructure.
- Demonstrated ability to independently scope, architect, and deliver software projects.
- Strong communication and problem-solving skills.

Preferred Qualifications

- Experience in DTC, e-commerce, or performance marketing agencies.
- Hands-on experience with Shopify, Hyros, Google Ads, and Meta Marketing API integrations.
- Knowledge of custom funnel tracking, UTM management, and event-based analytics.
- Familiarity with tools such as GA4, Triple Whale, or Funnelish.
- Background in AI automation, anomaly detection, and custom business intelligence tools.

Example Projects

Develop a dashboard enabling the marketing team to:
- Monitor performance across all active marketing funnels.
- Link Meta campaigns and creatives to specific pre-landers, landing pages, and offers.
- Analyze conversion rates and drop-offs at each funnel stage.
- Segment results by campaign, creative, audience, funnel, and product.
- Compare funnel performance using data from Meta, Shopify, and third-party attribution platforms.
- Leverage AI to identify trends, performance issues, and optimization opportunities.