Senior Full Stack Engineer, Growth Analytics

We are seeking an experienced full-stack developer and technical architect to design, develop, and manage a custom funnel analytics dashboard tailored for our performance marketing operations. This dashboard will consolidate data from Meta Ads, Shopify, attribution platforms, and individual sales funnels to provide clear insights into funnel performance, uncover growth opportunities, and support informed marketing decisions. The ideal candidate will have a strong grasp of both software development and performance marketing data, especially Meta Ads tracking, attribution, and funnel analytics. They must be capable of independently scoping projects, recommending technical solutions, and leading development from initial planning through deployment.

Key Responsibilities

- Develop a custom application to track and analyze marketing funnel performance, connecting advertising campaigns, creatives, landing pages, pre-landers, product pages, and checkout data.
- Create dashboards displaying funnel-level metrics such as traffic, conversion rates, CPA, AOV, ROAS, and revenue, with filtering and segmentation options by campaign, ad set, creative, funnel, product, traffic source, and date range.
- Build reporting tools that compare different funnels, landing pages, offers, and funnel variations, enabling users to drill down into individual funnel performance.
- Integrate data from Meta Ads, Shopify, Hyros, Google Ads, and other relevant sources, establishing reliable data pipelines that merge advertising, funnel, and purchase data.
- Apply in-depth knowledge of Meta Marketing API, Pixel, Conversions API (CAPI), UTMs, and event tracking to connect ad-level performance to specific funnels and downstream conversions.
- Troubleshoot attribution discrepancies, ensuring accurate reporting while understanding the limitations of various attribution models and reporting windows.
- Incorporate AI models to analyze funnel performance, automatically identifying underperforming stages and conversion drop-offs.
- Use AI to analyze trends across creatives, audiences, landing pages, and offers, generating insights and recommendations.
- Develop natural-language reporting features to answer questions about funnel performance and automate performance summaries, anomaly detection, and reporting.
- Translate business requirements into technical specifications, independently scope projects, estimate costs, and define development milestones.
- Recommend suitable technologies, databases, and application architectures while identifying integration limitations and technical dependencies.
- Break down projects into actionable tasks and take ownership of development, quality assurance, deployment, documentation, and ongoing maintenance.
- Build and deploy scalable backend systems, APIs, and databases using Railway or similar platforms, ensuring dashboard performance, data accuracy, and reliability.
- Continuously maintain and improve applications to adapt to evolving reporting needs.

Required Qualifications

- Strong full-stack development experience with React, Next.js, Node.js, Python, or comparable technologies.
- Proven experience building custom analytics dashboards and reporting applications.
- Advanced skills in SQL, database architecture, and API integrations.
- Deep understanding of Meta Ads tracking, attribution, and marketing performance data.
- Experience with funnel analytics, conversion events, and customer journey mapping.
- Familiarity with integrating OpenAI or other large language model (LLM) APIs into applications.
- Experience working with Railway or similar deployment infrastructure.
- Demonstrated ability to independently scope, architect, and deliver software projects.
- Excellent communication and problem-solving skills.

Preferred Qualifications

- Background in direct-to-consumer (DTC), e-commerce, or performance marketing agencies.
- Experience integrating Shopify, Hyros, Google Ads, and Meta Marketing API.
- Expertise in custom funnel tracking, UTM management, and event-based analytics.
- Knowledge of tools such as GA4, Triple Whale, or Funnelish.
- Experience with AI automation, anomaly detection, and custom business intelligence solutions.

This role involves building a comprehensive dashboard that enables the marketing team to view performance across all active funnels, connect Meta campaigns and creatives to specific pre-landers, landing pages, and offers, analyze conversion rates and drop-offs at each funnel stage, segment results by various dimensions, compare funnel performance using multiple data sources, and leverage AI to identify trends, issues, and optimization opportunities.