Senior Google Ads Specialist - Ecommerce - UK/USA

We are seeking a seasoned Google Ads Specialist with 5 to 7 years of direct experience managing performance-driven campaigns for clients based in the UK and USA. The ideal candidate will have a strong background working with both e-commerce and lead generation brands. This role requires confidence in planning, launching, optimizing, and scaling Google Ads campaigns while maintaining clear and effective communication with clients and internal teams.

Key Responsibilities

- Plan, launch, manage, and continuously optimize Google Ads campaigns across multiple formats including Search, Performance Max, Shopping, and Display.
- Develop tailored strategies specifically for e-commerce and lead generation clients to maximize campaign effectiveness.
- Conduct thorough keyword research, competitor analysis, search-term analysis, and manage negative keywords to improve campaign relevance.
- Optimize campaigns based on key performance indicators such as ROAS, CPA, CPL, CTR, conversion rates, and overall profitability.
- Monitor and adjust budgets, bids, targeting settings, and campaign performance to ensure optimal results.
- Set up and troubleshoot conversion tracking, Google Analytics 4 (GA4), and Google Tag Manager to accurately measure campaign outcomes.
- Analyze campaign data regularly and provide actionable reports to inform decision-making and strategy adjustments.
- Continuously test and refine ads, audience segments, keywords, landing pages, and campaign structures to improve performance.
- Identify opportunities to scale successful campaigns while maintaining or improving performance metrics.
- Stay current with updates to the Google Ads platform, including automation, AI-driven features, and industry best practices.

Required Qualifications

- 5 to 7 years of professional experience managing Google Ads and PPC campaigns.
- Proven track record working with clients in the UK and USA markets.
- Strong hands-on experience with e-commerce and lead generation campaigns.
- In-depth knowledge of Google Search, Performance Max, Shopping, Display, and YouTube advertising formats.
- Excellent understanding of key metrics such as ROAS, CPA, CPL, conversion tracking, attribution models, and campaign optimization techniques.
- Experience with GA4, Google Tag Manager, and Google Merchant Center.
- Strong analytical skills and the ability to solve complex problems using data-driven insights.
- Excellent English communication skills, both written and verbal, to effectively liaise with clients and internal teams.
- Ability to independently manage campaigns and make strategic, data-backed decisions.
- Previous agency or client-facing experience is an advantage.
- Must be willing and able to work full-time onsite.

Preferred Qualifications and Additional Information

We are looking for a proactive individual who takes full ownership of Google Ads accounts, understands broader business goals, and communicates confidently with clients. The successful candidate will focus on delivering measurable performance improvements rather than simply handling basic campaign setups. This role offers the opportunity to work closely with dynamic clients and contribute to their growth through expert campaign management.

If you meet the above criteria and are ready to take on a challenging and rewarding role, we encourage you to apply.