Senior Graphic Designer

The BranPac is seeking a highly skilled and creative Senior Graphic Designer to join our talented team. The ideal candidate must have strong expertise in both print and digital design, with the ability to conceptualize, execute, and deliver high-quality creative assets across multiple platforms.

As a Senior Designer, you will play a pivotal role in shaping the visual identity of our clients and agency, leading design projects from concept to completion, maintaining brand consistency, and guiding junior designers. This role requires exceptional technical skills, creative thinking, attention to detail, and the ability to manage multiple projects efficiently.

Responsibilities:

Conceptualization & Strategy: Develop creative concepts and visual strategies aligned with client objectives, marketing briefs, and brand guidelines.
Print Design: Design a wide range of print materials, including calendars, planners, flyers, brochures, announcements, and other marketing collateral. Ensure accurate layouts, print specifications, and print-ready files.
Digital Design: Create engaging digital assets, including social media creatives, social media grids, flyers, reels covers, emailers, digital brochures, infographics, and other marketing communication materials.
SMD Design: Develop visually impactful creatives and layouts for SMD displays, ensuring designs are optimized for screen dimensions and viewing requirements.
Branding & Marketing Collateral: Design branding materials, including logos, brand guidelines, stationery, presentations, website visuals, banner ads, packaging, signage, and event graphics as required.
Leadership & Mentorship: Guide and mentor junior designers, provide constructive feedback, and maintain design quality and consistency across the team.
Project Management: Manage multiple design projects simultaneously, prioritize tasks, meet deadlines, and coordinate with project managers, marketers, copywriters, and other team members.
Brand Guardianship: Ensure all creative outputs adhere to brand guidelines and maintain a consistent visual identity across print and digital platforms.
Technical Proficiency: Maintain strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign, along with other relevant design tools.
Video Editing & Motion Graphics: Contribute to video-based creative content, including reels, animations, landscape videos, and video infographics, where required.
Trend Awareness: Stay updated with evolving design trends, tools, and techniques to deliver fresh, relevant, and effective creative solutions.
Quality Control: Review designs for visual accuracy, technical specifications, consistency, and quality before final delivery.

Qualifications & Requirements

Bachelor's degree in Graphic Design, Visual Communication, or a related field.
Minimum 5+ years of professional graphic design experience, preferably within a marketing or creative agency.
A strong and diverse portfolio demonstrating expertise in both print and digital design.
Mandatory proficiency in all key design categories:
Print design: calendars, planners, flyers, brochures, and announcements.
Digital design: social media creatives, grids, flyers, emailers, brochures, and infographics.
SMD display design.
Expert-level proficiency in Adobe Photoshop, Illustrator, and InDesign.
Strong understanding of typography, layout, color theory, composition, and visual hierarchy.
Ability to translate creative briefs into effective and visually compelling designs.
Strong conceptual thinking, problem-solving, and attention to detail.
Excellent communication, collaboration, and project management skills.
Ability to work independently, manage multiple projects, and meet deadlines.
Experience leading or mentoring junior designers is highly desirable.
Video editing and motion graphics skills are an added advantage, particularly for reels, animations, landscape videos, and video infographics.