Careem is building the Everything App to serve the greater Middle East, simplifying daily activities like transportation, food and grocery ordering, and payment management. Since 2012, the company has empowered over 2.5 million Captains and served more than 70 million customers across 70+ cities in 10 countries, spanning from Morocco to Pakistan. As Careem enters its next phase driven by artificial intelligence, it is seeking innovative AI professionals to develop impactful tools, automate workflows, and enhance operational efficiency. The Senior Growth Analyst will play a crucial role in driving data-driven strategies to increase user acquisition, engagement, and retention across Careem’s various platforms and verticals. This role requires leveraging advanced analytics and consumer behavior insights to identify growth opportunities, optimize campaigns, and improve key performance metrics such as Customer Lifetime Value (CLTV), Customer Acquisition Cost (CAC), Average Order Value (AOV), and Average Revenue Per User (ARPU).
Key Responsibilities
- Data Collection and Preparation: Extract data from multiple sources including SQL databases, APIs, and third-party tools to enable comprehensive analysis. Clean and wrangle datasets to maintain accuracy and usability. Ensure data integrity through routine quality checks and develop automated data pipelines to improve efficiency.
- Analysis and Insights: Perform exploratory data analysis (EDA) to uncover trends and patterns at channel, vertical, and campaign levels. Analyze user behavior and segment performance to support growth initiatives focused on engagement and retention. Apply predictive analytics and advanced statistical techniques to forecast trends and outcomes.
- Reporting and Visualization: Create and maintain interactive dashboards using tools such as Tableau and Power BI to deliver real-time insights to stakeholders. Prepare and distribute regular reports on key metrics and performance indicators. Present data insights through clear visualizations to support informed decision-making. Monitor and report on core growth KPIs including retention, churn, and acquisition metrics.
Required Qualifications
- Bachelor’s degree in Engineering, Mathematics, or Statistics from a Tier-1 institute.
- 4-5 years of relevant experience in a similar role, preferably within large-scale B2C startups or consumer internet businesses such as food delivery, e-commerce, or gaming.
- Strong skills in data mining, statistical modeling, and advanced data analysis.
- Proficiency in Python, SQL, and data visualization tools including Power BI, VBA, Tableau, and PowerPoint.
- Solid understanding of A/B testing, regression analysis, user segmentation, cohort analysis, digital and mobile app attribution, and incrementality.
- Proven ability to apply behavioral analytics principles to growth models.
- Excellent communication skills with the capability to present complex results effectively to both technical and non-technical audiences.
Preferred Qualifications and Benefits
Certifications in Data Intelligence, Business Intelligence reporting, or Artificial Intelligence are advantageous.
Careem offers a dynamic work environment where employees have the opportunity to make a significant regional impact while continuing professional growth. Full-time team members collaborate with inspiring professionals in a purpose-driven organization dedicated to unlocking the region’s potential.
The company supports flexible work arrangements, including four days per week in the office and one day remote, plus the option to work remotely from any country for up to 30 days annually. Employees enjoy unlimited vacation days with tailored schedules for individual contributor roles in technology.
Additional benefits include healthcare coverage and fitness reimbursements for activities such as gym memberships, health clubs, and training classes.
Careem is committed to equal employment opportunities and fosters a diverse and inclusive workplace, free from discrimination based on any protected status under applicable laws.
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