Careem is at the forefront of creating the Everything App for the greater Middle East, aiming to simplify everyday life through seamless transportation, food and grocery delivery, payment solutions, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains and served more than 70 million customers across 70+ cities in 10 countries, spanning from Morocco to Pakistan. As the company embraces its next phase driven by artificial intelligence, it is seeking talented AI professionals to build innovative tools, automate workflows, and generate significant impact. The Senior Growth Analyst will be instrumental in driving data-driven strategies to boost user acquisition, engagement, and retention across Careem’s various platforms and business verticals. This role demands advanced analytical skills and a strong grasp of consumer behavior and growth metrics to identify opportunities, optimize marketing campaigns, and enhance key performance indicators such as Customer Lifetime Value (CLTV), Customer Acquisition Cost (CAC), Average Order Value (AOV), and Average Revenue Per User (ARPU).
Key Responsibilities
- Data Collection and Preparation: Extract and consolidate data from diverse sources including SQL databases, APIs, and third-party platforms to enable thorough analysis. Prepare, clean, and validate datasets to ensure accuracy and reliability. Implement automated data pipelines to reduce manual workload and maintain data integrity through routine quality checks.
- Analysis and Insights: Perform exploratory data analysis (EDA) to uncover trends and patterns across channels, verticals, and campaigns. Analyze user behavior and segment performance to support growth initiatives. Utilize advanced statistical techniques and predictive modeling to forecast trends and business outcomes.
- Reporting and Visualization: Develop and maintain real-time dashboards using tools such as Tableau and Power BI to deliver actionable insights to stakeholders. Produce comprehensive weekly and monthly reports highlighting key metrics and performance indicators. Create clear and compelling visualizations to facilitate data-driven decision-making. Monitor and report on core growth KPIs including retention, churn, and acquisition metrics.
Required Qualifications
- Bachelor’s degree in Engineering, Mathematics, Statistics, or a related field from a Tier-1 institute.
- 4-5 years of relevant experience in growth analytics or a similar role, preferably within large-scale B2C startups or consumer internet sectors such as food delivery, e-commerce, or gaming.
- Strong proficiency in data mining, statistical modeling, and advanced analytical techniques.
- Expertise in Python, SQL, and data visualization tools including Power BI, Tableau, VBA, and PowerPoint.
- In-depth knowledge of A/B testing, regression analysis, user segmentation, cohort analysis, digital/mobile app attribution, and incrementality measurement.
- Proven ability to apply behavioral analytics frameworks to growth strategies.
- Excellent communication skills with the capability to convey complex analytical findings effectively to both technical and non-technical audiences.
Preferred Qualifications and Benefits
Certifications in Data Intelligence, Business Intelligence reporting, or Artificial Intelligence are highly desirable.
Careem offers a dynamic and inclusive work environment where employees can make a regional impact while continuously developing their skills. The company supports a hybrid work model with four days in-office and one day remote, along with the flexibility to work remotely from any country for up to 30 days annually. Employees enjoy unlimited vacation days, comprehensive healthcare benefits, and fitness reimbursements covering gym memberships and training classes. Joining Careem means becoming part of a vibrant community of professionals committed to driving meaningful change in a region full of untapped potential.
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