Careem is transforming the Middle East with its Everything App, simplifying everyday life by offering seamless transportation, food and grocery ordering, payment management, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains and served more than 70 million customers across 70+ cities in 10 countries, spanning from Morocco to Pakistan. As the company enters a new AI-driven phase, it is seeking innovative AI professionals to develop impactful tools, automate workflows, and enhance operational efficiency. The Senior Growth Analyst role plays a crucial part in driving data-informed strategies to accelerate user acquisition, engagement, and retention across Careem’s diverse platforms and verticals. This position demands deep expertise in advanced analytics, consumer behavior, and key growth metrics to identify opportunities, optimize campaigns, and improve vital performance indicators such as Customer Lifetime Value (CLTV), Customer Acquisition Cost (CAC), Average Order Value (AOV), and Average Revenue Per User (ARPU).
Key Responsibilities
Data Collection and Preparation: Extract data from multiple sources including SQL databases, APIs, and third-party platforms. Cleanse and transform datasets to ensure accuracy and usability. Maintain data integrity through regular quality assurance checks and automate data pipelines by developing scripts to streamline repetitive tasks.
Analysis and Insights: Perform exploratory data analysis (EDA) to uncover trends and patterns across channels, verticals, and campaigns. Analyze user behavior and segment performance to support growth initiatives. Apply advanced statistical techniques for predictive analytics to forecast trends and outcomes.
Reporting and Visualization: Design and maintain real-time dashboards using tools such as Tableau and Power BI. Produce weekly and monthly reports highlighting key metrics and performance indicators. Present data insights through clear visualizations to aid strategic decision-making. Monitor and report on core growth KPIs including retention, churn, and acquisition metrics.
Required Qualifications
A Bachelor’s degree in Engineering, Mathematics, or Statistics from a Tier-1 institute is required. Candidates should have 4-5 years of proven experience in a similar role, preferably within large-scale B2C startups or consumer internet businesses such as food delivery, e-commerce, or gaming. Strong skills in data mining, statistical modeling, and advanced data analysis are essential. Proficiency in Python, SQL, and data visualization tools including Power BI, VBA, Tableau, and PowerPoint is expected. A solid understanding of A/B testing, regression analysis, user segmentation, cohort analysis, digital and mobile app attribution, and incrementality is necessary. Experience applying behavioral analytics principles to growth models is highly valued. Excellent communication skills are required to effectively present complex results to both technical and non-technical stakeholders.
Preferred Qualifications and Benefits
Certifications in Data Intelligence, Business Intelligence reporting, or Artificial Intelligence are advantageous. Careem offers a dynamic work environment that encourages collaboration with inspiring colleagues while contributing to meaningful regional impact. The company supports a hybrid work model with four days in-office and one day remote per week, along with the flexibility to work remotely from any country for up to 30 days annually. Employees benefit from unlimited vacation days, comprehensive healthcare coverage, and fitness reimbursements for activities such as gym memberships and training classes. There are ample opportunities for continuous learning and career advancement within a purpose-driven organization committed to innovation and regional development.
Careem is an equal opportunity employer dedicated to fostering a diverse and inclusive workplace. The collection of demographic data is voluntary and used solely for internal monitoring and diversity initiatives.
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