Senior Manager – Growth, Strategic Partnerships & Public Relations

Mohsyn is seeking a Senior Manager – Growth, Strategic Partnerships & Public Relations to lead customer acquisition efforts, build impactful digital and strategic partnerships, generate qualified leads, and enhance brand presence across key international markets such as North America, the UK, and the Middle East. This role requires a commercially driven leader who can develop acquisition channels, create demand, and convert brand visibility into tangible business growth. Reporting directly to the CEO, the successful candidate will work closely with cross-functional teams to execute growth strategies targeting overseas Pakistani communities, driving measurable outcomes through strategic partnerships and innovative marketing initiatives.

Key Responsibilities

- Develop and implement Mohsyn’s growth and customer acquisition strategies across priority international markets.
- Identify, test, and scale effective lead-generation channels, including digital, referral, community, and partnership platforms.
- Design integrated acquisition campaigns and optimize lead funnels from awareness to onboarding.
- Collaborate with Marketing and Client Onboarding teams to enhance lead quality, conversion rates, and acquisition efficiency.
- Set growth targets, monitor performance, and continuously refine initiatives based on data and commercial results.
- Identify new customer segments and geographic markets for expansion.
- Source, negotiate, and manage strategic partnerships that drive customer acquisition and revenue growth.
- Build and maintain relationships with digital platforms, diaspora networks, fintech companies, remittance services, and other relevant stakeholders.
- Develop co-marketing initiatives, referral programs, affiliate partnerships, and other revenue-generating models.
- Manage the full partnership lifecycle, ensuring partnerships deliver qualified leads, conversions, and business growth.
- Lead Mohsyn’s public relations strategy to strengthen brand awareness, trust, and credibility.
- Cultivate relationships with media, influencers, and industry stakeholders to secure meaningful coverage and thought leadership opportunities.
- Oversee brand positioning and communications, including press releases, corporate announcements, and sensitive messaging.
- Collaborate with Marketing on digital campaigns, influencer partnerships, and content strategies tailored to overseas Pakistani audiences.
- Evaluate campaign performance and explore new digital channels and AI-enabled marketing tools to improve acquisition efficiency.
- Work closely with senior leadership and cross-functional teams to align growth initiatives with business priorities.
- Manage external agencies, consultants, and media partners as needed.
- Mentor team members and foster a culture of ownership, experimentation, and measurable results.

Required Qualifications

- Minimum 10 years of relevant experience in growth, business development, strategic partnerships, digital marketing, or related commercial roles.
- Proven success in generating qualified leads, acquiring customers, and delivering measurable business growth.
- Demonstrated ability to build and manage strategic digital or channel partnerships.
- Strong understanding of customer acquisition funnels, digital growth strategies, and conversion optimization.
- Experience in market-entry, customer acquisition, or business expansion initiatives.
- Excellent commercial acumen with the ability to assess opportunities based on revenue potential and ROI.
- Outstanding networking, negotiation, presentation, and stakeholder management skills.
- Exceptional written and verbal communication skills in English.
- Ability to independently develop and execute strategic plans.
- Strong analytical skills and experience managing cross-functional projects alongside senior leadership.

Preferred Qualifications and Benefits

- Experience targeting overseas Pakistani or South Asian diaspora markets.
- Established networks in the UK, North America, or GCC regions.
- Background in fintech, remittance, healthcare, insurance, lifestyle, or diaspora-focused platforms.
- Previous roles in consumer services, healthcare, technology startups, or subscription-based businesses.
- Existing media relationships and PR management experience.
- Familiarity with affiliate marketing, referral programs, influencer collaborations, and community-led growth.
- Knowledge of CRM systems, marketing automation, growth analytics, and AI-powered marketing tools.
- Experience managing growth or partnership teams.
- A bachelor’s degree in Business Administration, Marketing, Communications, or a related field is required; an MBA or relevant postgraduate qualification is advantageous.

At Mohsyn, you will have the autonomy to shape growth engines, build strategic partnerships, and directly influence the commercial trajectory of a purpose-driven organization dedicated to supporting overseas Pakistanis and their families. This role offers the opportunity to work closely with leadership, experiment with innovative approaches, and deliver measurable impact in a collaborative, ownership-driven environment.