Senior Marketing Executive (Telecom Space)

We are seeking a Senior Marketing Specialist with a strong background in telecommunications to join a US-based client’s team. The ideal candidate will have the expertise to develop and execute comprehensive marketing strategies from the ground up. This role requires proficiency in creating compelling graphics and short-form videos tailored for social media platforms such as Facebook, Instagram, and TikTok, with a focus on delivering measurable outcomes. Additionally, the candidate must have hands-on experience in both on-page and off-page technical SEO, demonstrating the ability to improve search rankings through strategic backlinking and keyword optimization. Experience in managing paid advertising campaigns is highly desirable.

Key Responsibilities

- Lead and manage all aspects of on-page, off-page, and technical SEO, including backlink creation and optimization to enhance search engine rankings.
- Write and publish blogs, conduct keyword research, and establish strong Google rankings to increase organic traffic.
- Design, launch, and oversee social media advertising campaigns, monitoring Return on Ad Spend (ROAS) and customer acquisition costs; optimize campaigns by pausing or scaling based on performance.
- Utilize digital marketing tools and social media management platforms such as Hootsuite and Buffer, as well as content management systems like WordPress and HubSpot, to streamline marketing efforts.
- Create engaging marketing visuals using design software including Canva and Adobe Creative Suite to support brand messaging and promotional activities.
- Plan, produce, and edit video content using video editing tools such as Adobe Premiere Pro or Final Cut Pro to boost audience engagement across marketing channels.
- Own and revamp company branding initiatives, helping to reposition the brand effectively in the market.
- Deliver measurable results within agreed timelines, ensuring marketing objectives are met.
- Conduct market research by analyzing industry trends, competitor strategies, and customer needs to inform marketing decisions.
- Develop and implement marketing strategies including campaign planning, channel selection, and performance analysis.

Required Qualifications

- Minimum of 4 years of marketing experience, preferably within the United States or Australia.
- Proven marketing experience specifically within the telecommunications industry is mandatory.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Demonstrated ability to work independently in a remote environment, managing multiple projects and consistently meeting deadlines without direct supervision.

Preferred Qualifications and Benefits

- Master’s degree in Marketing is considered a strong advantage.
- Experience running paid advertising campaigns is a plus.

This role offers the opportunity to lead marketing initiatives for a dynamic telecommunications company, working remotely with autonomy and the chance to make a significant impact on brand growth and digital presence.