Senior Marketing Manager

Gateway Franchise Consultancy is seeking an experienced Senior Marketing Manager to join their team at the I-8 Markaz office in Islamabad. This full-time, on-site position welcomes applications from both male and female candidates. The ideal candidate will have a strong background in digital and performance marketing, specifically within the food and beverage industry, and will be responsible for driving high-impact marketing campaigns, managing cross-functional teams, and maintaining strategic relationships with franchise clients both nationally and internationally.

Key Responsibilities

The Senior Marketing Manager will lead performance marketing efforts, focusing on designing, executing, and optimizing paid advertising campaigns across platforms such as Google Ads and Meta Ads Manager to achieve high return on investment. This role involves spearheading product launches and developing brand strategies, including overseeing regional and international brand events and managing creative content production workflows.

Additionally, the candidate will coordinate daily operations across multiple teams, including marketing, design and content creation, warehouse and supply management, as well as external production units. Maintaining clear and strategic communication with franchise clients and stakeholders is essential, ensuring alignment on marketing objectives and campaign progress.

The role requires continuous tracking and analysis of performance metrics such as ROI, acquisition costs, and brand visibility across digital channels. These insights will be used to refine and improve marketing strategies and tactics on an ongoing basis.

Required Qualifications

Candidates must have 7 to 10 years of proven experience in digital and performance marketing, with a mandatory background in the food and beverage (F&B) industry. Advanced technical expertise in managing campaigns through Meta Ads Manager and Google Ads, as well as proficiency in tag tracking and digital analytics platforms, is essential.

Strong leadership skills are required, including experience in managing teams, coordinating with agencies and brand partners, and overseeing operational workflows. Excellent verbal and written communication skills in English are necessary to effectively engage with both local and international stakeholders.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with experience in managing international brand events and cross-functional teams will have an advantage. The position offers the opportunity to work in a dynamic environment within a reputable franchise consultancy, contributing to high-profile marketing initiatives and brand growth.

---

This role is ideal for marketing professionals who thrive in a fast-paced setting and possess a deep understanding of performance marketing within the F&B sector. The Senior Marketing Manager will play a pivotal role in shaping the company’s marketing strategy and driving measurable business results.