Senior Marketing Specialist

Two Seas, a human resources consulting firm registered with SECP and FBR, specializes in connecting US companies with remote, cost-effective top talent. We are currently seeking a Senior Marketing Specialist for one of our US clients. This role requires an experienced professional capable of independently developing and executing comprehensive marketing strategies from the ground up. The ideal candidate will design and launch social media advertising campaigns, conduct A/B testing, monitor ROAS and customer acquisition costs, lead SEO efforts, create engaging blog content, develop marketing materials, and shape brand strategy. We are looking for someone who can take full ownership of their work and provide expertise and guidance rather than requiring supervision.

Key Responsibilities
- Develop and implement marketing strategies tailored to the company’s goals and target audience.
- Design, launch, and optimize social media advertising campaigns across platforms such as Facebook, TikTok, LinkedIn, and Instagram.
- Conduct A/B testing to refine campaigns, monitor ROAS, and manage customer acquisition costs effectively, adjusting campaigns as needed.
- Lead SEO initiatives to improve organic search rankings and drive website traffic.
- Write compelling blog posts and create marketing content that resonates with the audience.
- Develop marketing materials and visuals using design software to support brand messaging.
- Plan, create, and edit video content to enhance marketing campaigns and boost audience engagement.
- Own and evolve the company’s branding, particularly in repositioning the brand within a new niche.
- Provide measurable results within agreed timelines, ensuring accountability and performance.
- Conduct market research to analyze industry trends, competitor activities, and customer needs to inform marketing decisions.
- Manage multiple projects independently in a remote work environment, consistently meeting deadlines.

Required Qualifications
- Minimum of 4 years of marketing experience, preferably within telecommunications or SaaS companies based in the United States or Australia.
- Proven ability to design and manage social media ad campaigns, perform A/B testing, and oversee key performance metrics such as ROAS and customer acquisition costs.
- Strong SEO expertise and content creation skills, including blog writing and social media marketing.
- Proficiency with digital marketing tools and social media management platforms such as Hootsuite and Buffer.
- Experience with content management systems like WordPress or HubSpot.
- Skilled in creating marketing visuals using Canva and Adobe Creative Suite.
- Competent in video content production and editing using tools such as Adobe Premiere Pro or Final Cut Pro.
- Solid market research and marketing strategy skills, including campaign planning, channel selection, and performance analysis.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

Preferred Qualifications and Benefits
- A Master’s degree in Marketing is considered a plus.
- Ability to work autonomously in a remote setting, demonstrating strong time management and organizational skills.
- This position operates on a night shift aligned with Eastern Time.
- Competitive salary package.
- Health insurance provision included.

This role offers a unique opportunity to lead marketing initiatives for a growing company while working remotely and independently. If you are a self-starter with a passion for marketing strategy and execution, this position is an excellent fit.