Posted Sep 04, 2026 29 views
Zapyan is an innovative and rapidly growing startup dedicated to transforming digital marketing through data-driven automation, cloud technologies, and AI-powered solutions. We empower businesses to optimize their marketing operations, increase customer lifetime value, and achieve sustainable growth. We are seeking a Senior Marketing Strategy & CRM Consultant to lead the strategic integration of full-funnel digital marketing with advanced CRM, lifecycle frameworks, and generative AI capabilities. This full-time, remote role requires acting as a trusted advisor by leveraging market research, customer retention strategies, and brand positioning to develop data-backed growth plans for both Zapyan and its enterprise clients.
Key Responsibilities
Develop go-to-market (GTM) strategies, brand positioning, and growth roadmaps that align with business objectives. Provide expert consulting to clients on marketing operations and digital ecosystems, ensuring seamless integration and execution. Design and implement multi-channel campaign strategies encompassing SEO, SEM, paid media, content marketing, and marketing automation. Create and optimize customer lifecycle flows across onboarding, retention, upsell, and winback stages to maximize engagement and revenue.
Architect CRM and MarTech solutions using platforms such as HubSpot, Salesforce, Klaviyo, and ActiveCampaign. Implement segmentation, personalization, and behavioral triggers to enhance customer engagement and drive conversions. Lead initiatives focused on optimizing customer lifetime value (LTV) and reducing churn. Integrate AI technologies into marketing workflows, including segmentation, content generation, and predictive analytics, to boost efficiency and performance.
Leverage large language models (LLMs) and automation agents to enhance marketing outcomes. Advise on the development and evolution of AI-first marketing technology stacks. Conduct comprehensive market research, trend analysis, opportunity mapping, and competitor benchmarking to identify gaps and opportunities for differentiation. Analyze campaign performance data and translate insights into actionable recommendations.
Collaborate closely with Sales teams on proposals, GTM strategies, and pipeline management to ensure alignment and maximize impact. Work alongside Product and Creative teams to guarantee feasibility and quality of execution. Develop playbooks, frameworks, and case studies that support marketing initiatives and knowledge sharing.
Required Qualifications
A minimum of 5 years’ experience in marketing strategy, CRM, or consulting within agencies, startups, or enterprise environments. Strong expertise in CRM and MarTech stacks with hands-on experience in platforms like HubSpot, Salesforce, Klaviyo, or ActiveCampaign. Proficient understanding of AI, automation, and predictive analytics applied to marketing processes. Analytical skills focused on funnel analysis, attribution models, and performance metrics.
A consultative mindset with excellent problem-solving abilities and the capacity to act as a trusted advisor. Superior communication skills, including the ability to deliver executive-level presentations clearly and persuasively. A Bachelor’s degree is required.
Preferred Qualifications and Benefits
This role offers the opportunity to influence both internal growth initiatives and enterprise-level consulting frameworks in a high-impact capacity. Enjoy a flexible hybrid work environment with remote autonomy complemented by collaborative hub days in Islamabad. Benefit from a strong work-life balance supported by 25 days of paid leave annually, including 15 personal days and 10 public holidays.
Professional development is encouraged through a $200 annual learning budget for certifications such as HubSpot, Salesforce, and AI credentials. The company provides a laptop and access to modern AI tools and automation platforms to support your success.
This position is ideal for a senior strategist who combines analytical rigor with creative vision, excels in consultative communication, and possesses a forward-looking mastery of AI in marketing. It presents a unique opportunity to drive Zapyan’s growth and the success of its enterprise clients through innovative, data-driven marketing strategies.
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Zapyan ltd
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