Senior Media Buyer (Meta Ads Specialist)

We are seeking a Senior Media Buyer (Meta Ads Specialist) to join a dynamic, remote team focused on managing paid social advertising across multiple client and internal accounts. This role goes beyond campaign management to encompass the entire performance lifecycle, including strategy development, creative direction, optimization, scaling, and reporting. The ideal candidate will thrive in a fast-paced, data-driven environment, leveraging creative testing and audience insights to drive measurable business growth. Experience managing significant advertising budgets and a deep understanding of how creative elements, offers, and analytics intersect to produce results are essential for success in this position.

Key Responsibilities

- Develop, launch, manage, and optimize Facebook and Instagram advertising campaigns across multiple accounts.
- Own campaign performance from initial planning through scaling, managing monthly budgets ranging from $10K to $250K+.
- Create high-converting campaign concepts, hooks, and messaging, including writing compelling ad copy aimed at improving CTR, CPL, CPA, and ROAS.
- Produce detailed creative briefs for designers, editors, and content creators, leading creative strategy across static images, UGC-style videos, video scripts, and AI-assisted workflows.
- Monitor daily campaign performance metrics such as CTR, CPC, CPL, CPA, ROAS, frequency, and conversion rates.
- Optimize audiences, creatives, offers, placements, and landing pages to maximize campaign efficiency and profitability.
- Identify and scale winning campaigns while troubleshooting underperforming ones using data-driven insights.
- Collaborate closely with creative teams and leadership to align paid advertising efforts with broader marketing and revenue goals.
- Stay updated on Meta platform changes and advertising best practices to maintain competitive advantage.

Required Qualifications

- Minimum of 3 years’ hands-on experience managing Facebook and Instagram advertising campaigns.
- Proven track record managing at least $10,000 per month in Meta ad spend.
- Experience handling 5 or more advertising accounts simultaneously.
- Strong proficiency with Meta Ads Manager, Facebook Business Suite, Meta Pixel, conversion tracking, attribution modeling, and funnel optimization.
- Excellent analytical skills with a focus on performance optimization.
- Strong direct-response copywriting and messaging capabilities.
- Ability to identify and scale effective creatives.
- Deep understanding of performance marketing principles.
- Excellent written and verbal communication skills in English.
- Reliable remote work setup with high-speed internet.

Preferred Qualifications and Benefits

- Experience managing monthly advertising budgets between $100K and $250K+.
- Solid understanding of full-funnel marketing strategies.
- Experience producing or managing UGC advertising campaigns.
- Ability to effectively brief creators, editors, and designers.
- Familiarity with AI tools such as ChatGPT, AI creative generation, and creative automation platforms.
- Knowledge of marketing platforms like GoHighLevel (GHL) and Close CRM.
- Previous experience working in agencies or high-growth marketing teams.
- Opportunity to work fully remotely within a high-performance, collaborative environment.
- Clear career progression paths available, including Lead Media Buyer, Performance Marketing Manager, Growth Marketing Lead, and Director of Paid Media.

This role offers high ownership over paid social strategy and execution, the chance to manage significant advertising budgets, and close collaboration with creative and leadership teams. The typical day involves reviewing campaign dashboards, analyzing creatives, launching and optimizing campaigns, writing ad copy, preparing creative briefs, and continuously testing new audiences and messaging to scale winning campaigns.

If you are passionate about performance marketing and enjoy combining creative strategy with data-driven optimization to deliver measurable business results, this is an excellent opportunity to advance your career in a remote, fast-paced setting.