Senior Performance Marketer

FourUp is a dynamic full-service digital marketing agency dedicated to helping businesses grow through SEO, website development, social media marketing, and performance advertising. Serving clients across Pakistan, the UAE, and other markets, FourUp combines creative thinking, technical expertise, and data-driven strategies to deliver measurable results. Each marketing strategy is customized to align with the client’s unique goals, target audience, and industry, with success measured by the tangible growth generated from each campaign. The agency offers a broad range of services including SEO, paid media, web development, social media, e-commerce, content marketing, AI automation, and digital outsourcing, positioning itself as a trusted extension of its clients’ teams. Known for transparency, reliability, and a focus on long-term partnerships, FourUp fosters an environment where innovation and collaboration thrive.

The Senior Performance Marketer will be based full-time on-site in Islāmābād, Pakistan. This role is pivotal in planning, executing, and optimizing performance marketing campaigns across platforms such as Google Ads, Meta, and other paid media channels. The primary objective is to drive measurable growth and maximize return on investment for clients. Daily responsibilities include conducting detailed audience and keyword research, setting up and managing PPC and shopping campaigns, monitoring campaign performance, and making data-driven adjustments to bids, budgets, and creatives.

Key Responsibilities
- Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms.
- Conduct comprehensive audience and keyword research to inform campaign strategies.
- Manage PPC and shopping campaigns, including bid adjustments and budget allocation to maximize ROI.
- Collaborate closely with SEO, design, web development, and social media teams to ensure campaigns align with overall digital strategies and client objectives.
- Monitor campaign performance regularly, analyze data, and implement improvements to enhance results.
- Prepare and present detailed performance reports and insights to clients.
- Test new growth opportunities and innovative marketing tactics to stay ahead of industry trends.
- Mentor and guide junior marketing team members, fostering skill development and knowledge sharing.

Required Qualifications
- Proven expertise in performance marketing, including Google Ads, PPC campaign management, shopping campaigns, remarketing, and conversion rate optimization.
- Strong analytical skills with proficiency in Google Analytics, Tag Manager, A/B testing, data interpretation, and reporting dashboards.
- Solid understanding of digital marketing strategy, including audience research, funnel design, offer testing, and integrated campaign planning across paid, social, and search channels.
- Excellent communication and collaboration skills, with the ability to clearly convey insights and recommendations to clients and work effectively with cross-functional teams.
- Experience in e-commerce marketing, including Merchant Center optimization and managing performance campaigns for online stores.
- Strong problem-solving abilities, attention to detail, and a results-driven mindset with ownership of campaign outcomes.
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Several years of hands-on performance marketing experience in an agency or similar environment is highly preferred.

Preferred Qualifications and Benefits
- Experience with marketing automation tools and AI-based optimization techniques.
- Familiarity with SEO and social media advertising to complement performance marketing efforts.
- Opportunity to work in a collaborative, innovative environment with a focus on long-term client partnerships and professional growth.

This role offers a chance to contribute to impactful digital marketing campaigns within a forward-thinking agency that values transparency, creativity, and measurable success.