Senior Performance Marketing Executive

We are seeking an experienced Assistant Manager – Performance Marketing to join our team. The ideal candidate will have strong expertise in Meta Ads, paid social media campaigns, and digital marketing performance. This role requires a solid understanding of campaign optimization, marketing insights, ROAS, and CPA, along with excellent numerical and analytical skills. Proficiency in Excel for performance reporting, data analysis, and budget tracking is essential to succeed in this position.

Key Responsibilities
- Plan, execute, and optimize Meta Ads and other paid media campaigns to meet business objectives.
- Develop campaign strategies aligned with brand goals, target audience segments, and marketing funnels.
- Monitor campaign performance regularly and optimize budgets to maximize ROAS while minimizing CPA.
- Analyze marketing data to identify trends and provide actionable insights for improved campaign results.
- Review ad creatives and suggest enhancements based on performance metrics.
- Prepare and review daily, weekly, and monthly performance reports using Excel and other tools.
- Track website and social media performance to increase traffic and conversion rates.
- Manage client communications and coordinate with internal teams to ensure timely campaign delivery.
- Identify growth opportunities and assist in scaling successful campaigns effectively.

Required Qualifications
- Minimum of 2 years’ experience in performance marketing or paid media management.
- Bachelor’s degree in Business, Engineering, Mathematics, or a related discipline.
- Proven hands-on experience with Meta Ads and social media advertising campaigns.
- Strong understanding of key performance metrics including ROAS, CPA, CTR, CPC, conversion rates, and campaign budgeting.
- Advanced proficiency in Excel, including formulas, SUMIF, COUNTIF, and Pivot Tables.
- Demonstrated ability in campaign reporting, data interpretation, and performance analysis.
- Excellent numerical, analytical, and problem-solving skills.
- Strong communication, presentation, and stakeholder management capabilities.
- Ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines.
- Candidates should show career stability, consistent professional growth, and meaningful contributions in previous roles.

Preferred Qualifications and Benefits
- Experience managing performance marketing campaigns for fashion and apparel brands is highly preferred.
- E-commerce marketing experience, particularly in driving online sales, conversions, and customer acquisition, will be an advantage.
- Opportunity to work in a dynamic environment with a focus on digital marketing innovation.
- Competitive monthly salary ranging from Rs90,000 to Rs120,000.
- Full-time position based in DHA Phase 1, Karachi, with working hours from 9:30 am to 6:00 pm, Monday to Saturday.
- In-person work setting fostering collaboration and direct team engagement.

Key Performance Indicators (KPIs)
- Achievement of assigned revenue and campaign performance targets.
- Consistent delivery against ROAS and CPA benchmarks.
- Effective budget allocation and campaign optimization.
- Campaign setup and tracking accuracy with a minimum QA score of 85%.
- Timely and accurate reporting providing actionable marketing insights.
- Successful identification and scaling of high-performing campaigns.
- Efficient client communication and on-time execution of deliverables.

Candidates must be based in Karachi and fluent in English. Applicants will be asked to provide their expected salary during the application process. This role offers a great opportunity for professionals looking to advance their career in performance marketing within a growing digital marketing agency.