Senior Performance Marketing Manager (Google & Meta)

FishAngler, an AI-powered fishing app with millions of downloads and a highly engaged community across the US, is seeking a Senior Performance Marketing Manager to lead the next phase of growth. This role offers the opportunity to take full ownership of paid acquisition efforts on Google and Meta, managing a budget that is expected to grow as the business scales. The ideal candidate will be hands-on, technically skilled, and ready to challenge existing strategies to drive meaningful growth beyond the core angler audience, expanding into the broader outdoor and recreational fishing market. Working closely with leadership in a small, collaborative team, this position requires someone who can bring fresh perspectives, test hypotheses, and optimize campaigns to improve user acquisition, trial-to-paid conversion, retention, and overall subscription growth.

Key Responsibilities
- Own and manage the paid acquisition budget across Google Ads and Meta platforms, optimizing spend for maximum ROI.
- Analyze account performance in detail, formulating hypotheses to explain trends and testing new strategies to drive growth.
- Improve account structure, tracking, creative testing, and app store campaigns to enhance data-driven decision-making.
- Expand user acquisition efforts beyond the core angler audience to reach a wider outdoor and recreational fishing market.
- Focus on the full subscription funnel, including new user acquisition, trial-to-paid conversion, retention, and quality of growth.
- Collaborate directly with the leadership team as a strategic partner, challenging assumptions and contributing ideas rather than simply executing existing plans.
- Build and refine a data-led performance marketing engine that can scale with the business over time.

Required Qualifications
- Proven hands-on experience managing performance marketing campaigns on Google Ads and Meta platforms.
- Strong analytical skills with the ability to interrogate accounts, identify issues, and test solutions effectively.
- Experience managing budgets in mobile app environments, preferably within subscription, consumer tech, gaming, or fitness sectors.
- Ability to work independently and take ownership of campaigns, demonstrating strategic thinking and problem-solving skills.
- Comfortable working in a small, fast-paced team and collaborating closely with leadership.

Preferred Qualifications and Benefits
- Experience or interest in fishing, outdoor sports, or recreational markets is a plus but not essential.
- Background in subscription-based apps or consumer mobile products with recurring revenue models is highly relevant.
- Opportunity for career growth as the company scales, with potential to deepen expertise across platforms, audiences, and campaign types.
- Remote working arrangement with a competitive salary range of $30,000–$35,000.

If you are passionate about diving into the details of performance marketing but ready to take on more ownership and influence, this role offers a unique chance to shape the future of a product-led, rapidly growing app. Candidates are encouraged to apply by submitting a CV or resume along with a brief description of a campaign they are proud of, including the challenge, budget, and lessons learned.