Senior Performance Marketing Specialist

We are looking for a skilled and results-driven Performance Marketing Specialist with extensive experience managing paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital channels. The ideal candidate will have a strong background in both B2B and B2C marketing, with a focus on generating qualified leads, acquiring customers, optimizing conversions, and maximizing return on advertising spend. This role requires a strategic thinker who can leverage data and insights to drive impactful marketing campaigns that align with business goals.

Key Responsibilities

Plan, execute, and optimize paid advertising campaigns across multiple platforms including Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Develop and implement tailored performance marketing strategies that address the unique needs of both B2B and B2C audiences. Manage campaigns on Google Search, Display, Performance Max, YouTube, Meta, and LinkedIn advertising platforms to ensure maximum reach and effectiveness.

Generate high-quality leads while continuously improving key performance metrics such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall Return on Investment (ROI). Conduct thorough audience research, competitor analysis, keyword research, and advanced audience targeting to enhance campaign performance.

Implement remarketing, retargeting, and full-funnel conversion strategies to boost engagement and conversions. Manage and optimize campaign budgets to align with performance goals and broader business objectives. Set up and troubleshoot tracking tools including GA4, Google Tag Manager, Meta Pixel, Conversion API, and other conversion tracking mechanisms to ensure accurate data collection.

Conduct A/B testing on ad creatives, landing pages, audience segments, and campaign strategies to identify and scale successful tactics. Collaborate closely with creative, content, and development teams to improve conversion rates and overall campaign effectiveness. Analyze campaign performance using GA4, Looker Studio, Ads Manager, and CRM reports to derive actionable insights.

Track lead quality, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline performance, and revenue attribution. Prepare detailed performance reports with recommendations for continuous improvement and strategic adjustments.

Required Qualifications

4 to 5 years of hands-on experience in performance marketing and managing paid advertising campaigns across various platforms. Proven expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Demonstrated success in managing both B2B lead generation and B2C customer acquisition campaigns.

Strong understanding of conversion tracking, analytics, attribution models, and campaign optimization techniques. Experience managing significant advertising budgets with measurable outcomes. Excellent analytical, problem-solving, and data-driven decision-making skills.

Knowledge of landing page optimization, Conversion Rate Optimization (CRO), and marketing funnel strategies. Experience with CRM integrations, offline conversion tracking, and lead quality measurement to ensure effective pipeline management.

Preferred Qualifications and Additional Information

Google Ads and Meta certifications are considered an advantage. This is a full-time, in-person position with working hours from 6:00 PM to 3:00 AM.

This role offers the chance to work in a dynamic environment where data-driven marketing strategies have a direct impact on business growth and customer acquisition. If you are passionate about performance marketing and have a proven track record of delivering measurable results, we encourage you to apply.